The Ordinary introduces growth factor serum

CANADA – The Ordinary,  a Canada-based beauty company, has launched GF 15% Solution, a water-based, age-support serum designed to promote skin renewal.

This growth factor serum contains 15% growth factors that stimulate tissue growth and help regenerate the skin surface.

The company is setting a new industry standard by pairing this release with a campaign to democratise quality skin care through cosmetic information transparency.

This initiative, the Truth Should Be Ordinary campaign, features white papers and short videos about recurring skin care topics.

The Ordinary site currently features content on subjects such as the similarities and differences between chemical and mineral sunscreen, animal testing, the safety of parabens in cosmetics, and myths about natural ingredients being intrinsically nontoxic.

The campaign website stated, “We think it’s time for a skincare ‘miracle’,’’

“Not something which smooths or plumps, but which clarifies the entire beauty industry,’’

“So as we share our innovation, we’re also dispelling mistruths, showcasing and explaining scientific papers which tackle common skincare myths.”

In the campaign, partnering with creative studio Uncommon and digital design and technology studio Wild, the brands devised a microsite based on the information campaign that is separate from The Ordinary’s main shopping page.

The Wild team stated, “By linking the launch of this groundbreaking product with a platform that promotes clarity and accessibility, we’re both  making both skincare and the beauty industry more honest and inclusive for everyone,”

The company’s science communication approach falls under the broader umbrella of transparency, in which companies share information to gain customer trust and loyalty.

The Ordinary recommends not using the GF 15% Solution alongside vitamin C or exfoliating acids like glycolic, lactic, and salicylic acids, as these potent ingredients may break down the growth factors and reduce their effectiveness.

This beauty company is reshaping the future of skincare by bridging the gap between innovation and education.