Reliance expands portfolio with acquisition of FMCG brand Velvette

INDIA – Reliance Consumer Products Limited (RCPL) has acquired personal care brand Velvette from Tamil Nadu-based Sujatha Biotech for an undisclosed amount, further expanding its presence in the fast-moving consumer goods (FMCG) sector. 

Velvette, known for pioneering sachet packaging in India during the 1980s, is now owned by RCPL with a perpetual licence.

This acquisition aligns with Reliance’s strategy to revive and modernize Indian brands, making them more relevant for today’s consumers.

By integrating Velvette into its portfolio, RCPL strengthens its position in the personal care segment, offering high-quality yet affordable products.

The company aims to leverage its technological capabilities, extensive distribution network, and market insights to expand Velvette’s reach and appeal to a wider consumer base. 

“We are thrilled to welcome Velvette into the Reliance family. The brand’s legacy of innovation and its role in making personal care products accessible to millions is remarkable,” said Ketan Mody, Chief Operating Officer of RCPL.

“We look forward to building on this heritage, enhancing its offerings, and taking Velvette to new heights.”

Sujatha Biotech’s leadership also expressed confidence in Reliance’s ability to scale the brand.

“We are excited to join forces with RCPL and embark on this new chapter for Velvette. Reliance’s expertise and reach will breathe new life into the brand, allowing us to connect with a broader, modern audience,” said Sujatha Rajkumar and Arjun Rajkumar of Sujatha Biotech.

Velvette’s legacy traces back to Dr. CK Rajkumar, who revolutionized personal care accessibility by introducing shampoo in PVC pillow pouches in 1980.

Inspired by his father, R. Chinni Krishnan—who believed that “whatever a rich person enjoys, the poor should be able to afford too”—Rajkumar’s innovation brought affordable personal care products to millions.

Over time, Velvette expanded into a broader range of personal and household care products.

Under RCPL’s stewardship, Velvette is expected to regain prominence in the market. It will blend its rich heritage with modern innovation to meet evolving consumer needs.

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