USA – Suave Brands Company, a USA-based company that offers beauty and personal care products, has launched 34 products in hair care, body care, children’s line and men’s grooming.
The range aims to provide salon-quality outcomes with the latest ingredients.
The release is intended to offer consumers premium products at a more accessible price point.
Rachel Behm, SVP of marketing at Suave Brands Company, said, “We’re taking innovation to the next level, bringing high-performance formulas that compete with luxury brands at a fraction of the cost.”
Suave introduces its Bonding Infusion Collection, which features a range of products, including shampoo, conditioner, purple shampoo, and a treatment mask designed to repair hair bonds and fortify strands.
The company asserts that these products, available for under $5, deliver results comparable to those of higher-end competitors.
The new hair care innovations feature the Hyaluronic Infusion shampoo and conditioner, aimed at providing hydration, and the Bamboo and Hibiscus range, which is designed to deliver “weightless volume.”
Suave offers three dry shampoos that promise to instantly refresh and add volume to hair, while its heat-protection spray protects hair from temperatures up to 450 °F (232 °C).
In the body care segment, the company has introduced reformulated antiperspirant deodorants that promise 20% more “sweat-stopping power” and also offer aluminum-free options.
The Strawberry Delight body wash is infused with the delightful scents of strawberry, caramel, and chantilly cream and also contains glycerin and vitamin E to keep your skin soft and nourished.
The brand’s Stress Relief collection for men features a two-in-one shampoo and conditioner, a body and face wash, and an antiperspirant deodorant, all infused with the calming scents of lavender and cedarwood.
These products aim to provide a relaxing and refreshing daily care experience.
Suave has also introduced three antiperspirant deodorants, claiming to provide 48-hour protection against odor and sweat.
For hairstyling, the Barber Essentials collection features a styling cream, pomade, and gel, all designed for various hair types.
Suave has expanded its children’s offerings with a limited-edition Minions collection.
The collection features a three-in-one shampoo, body wash, conditioner, slime body wash, and hair detangler range.
These products are designed to add fun and creativity to children’s bath routines.
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