Beiersdorf reports USD 10B sales for  FY 2024 

GERMANY – Beiersdorf, a multinational manufacturer of personal-care products,  has reported outstanding growth in the fiscal year 2024, reaching a record €9.9 billion(USD 10 billion) in sales with 6.5% organic growth. 

Despite significant brand investments, operating profit (EBIT, excluding unique factors) increased to €1.4 billion(USD 1.5 billion), improving the EBIT margin to 13.9% (up from 13.4% in 2023).

Vincent Warnery, CEO of Beiersdorf, said, “For the second consecutive year, Beiersdorf is the best performing skin care company globally. 

“Our strong 2024 results are another milestone for us on our way to becoming the best skin care company in the world.” 

Beiersdorf’s Consumer Business segment remained the key growth driver in 2024, achieving €8.2 billion(USD 8.7 billion) in sales with a 7.5% organic increase. 

All regions contributed to this strong performance, with Africa/Asia/Australia (A/A/A) leading with an impressive 11.3% growth, the Americas by 7% and  Europe growing by 5.3%.

NIVEA delivered a strong global organic growth of 9.0% in 2024, with sales reaching €5.6 billion(USD 5.9 billion). 

This success was driven by increased volumes, effective pricing strategies, and robust performance across all major regions. 

All key product categories saw significant growth, with the LUMINOUS630 range, featuring the patented anti-spot ingredient Thiamidol®, achieving an impressive 34% organic growth.

Beiersdorf’s luxury brand La Prairie continued to face headwinds in 2024, with sales declining organically by 6.2%, impacted by challenging macroeconomic conditions in China.

However, Chantecaille had steady improvement, achieving 4.5% organic sales growth, driven by successful expansion in Asia, including its launch in mainland China.

The company anticipates an organic sales growth of 4-6% in its Consumer Business Segment.

Although the market for the company’s products is expected to continue growing, it is expected to do so slower than the previous year.

Recently, the company launched a new strategy campaign, Win With Care, aiming to deliver outstanding skin care solutions while putting consumers first.

This strategy focuses on strengthening iconic brands, delivering transformative innovations, and expanding into new geographical areas.

The company has achieved strong economic performance and profitable growth through this strategy.

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