Dr. Bronner’s revamps Magic Soap labels for clarity and sustainability

USA – Dr. Bronner’s, an American company known for its eco-friendly and organic personal care products,  has updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap.

The company aims to improve legibility and provide usage guidelines with descriptive illustrations.

The new labels highlight the company’s commitments to “Heal Earth!” and “Heal People!” alongside the classic “Moral ABC” text. 

Additionally, the updated labels emphasize that the soaps are now made with Regenerative Organic Certified oils, and seven scents of Magic Soap have been EWG-verified by the Environmental Working Group.

The updated labels enhance the recyclability of the 100% PCR bottles, aligning with California SB 343 regulations.

Lisa Bronner, a consumer educator at Dr. Bronner’s, stated, “Our updated Magic Soap labels offer usage guidelines and descriptive icons to help customers get the most out of our highly concentrated formula.” 

“Our soaps have many amazing uses for personal care and are well-loved for their genuine scents and their especially rich lather and clean rinse on the body and hands.”

The updated product label includes a lithographic image of the company’s founder, Emanuel Bronner, which will be visible when viewing the bottle from the back.

The company produces a wide range of eco-friendly and organic personal care products, including Pure-Castile liquid and bar soaps, body care items, hair care products, toothpaste, and household cleaners.

Meanwhile, the company recently decided to drop its B Corp Certification.

The company cited concerns over the integrity of the certification process, particularly the increasing certification of large multinational corporations with questionable ecological and labor practices.

According to  Dr. Bronner’s, the organization behind the B Corp Certification had failed to implement stringent standards to prevent the misuse of the certification for marketing purposes.

Similarly, Snuggle, a fabric softener brand, has undergone a comprehensive rebrand to modernize its visual identity while staying true to its core values of comfort and softness. 

According to the company, the rebrand includes updated graphics, packaging, and a refreshed bear and logo design, all of which aim to evoke the comforting presence of home.

The updated product line features fabric softener, dryer sheets, and scent booster crystals, with new scent cues to help shoppers better understand the fragrances.

The newly introduced “The Snuggle Promise” design highlights the key product benefits, ensuring that every product continues to offer the same snuggly embrace of home that consumers have cherished for decades.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.