Unilever set to close REN amid market challenges
The brand was acquired by Unilever in 2015 to expand its global presence.
UK – Unilever, a British multinational fast-moving consumer goods company(FMCG), has announced its decision to shut down REN Clean Skincare, a brand known for its eco-conscious approach to beauty.
The company cited internal challenges and market pressures as key reasons for the closure, stating that these factors have made it difficult for REN to sustain long-term success.
Unilever stated, “We are proud of the REN team for all they have accomplished during 25 years of business, putting clean skin care on the agenda and creating positive change for both people and planet, and thank them as they continue to support us through this closure.”
The company has not set a definitive closure date but anticipates halting operations by the close of the third quarter of 2025.
REN Clean Skincare was founded in 2000 by Rob Calcraft and Antony Buck, inspired by a personal experience whereby Buck’s wife developed skin reactions during pregnancy, prompting the duo to create skincare products free from harsh chemicals.
At the time, REN became one of the first brands to champion bioactive ingredients sourced from nature.
The brand made its retail debut in 2004 with Liberty London, later expanding to John Lewis, Marks & Spencer, and Selfridges.
In 2015, REN was acquired by Unilever, which aimed to scale its global presence.
However, despite efforts to streamline its portfolio, including discontinuing 29 products in 2023, REN struggled with internal challenges and market difficulties.
REN Clean Skincare offers a range of bioactive-powered personal care products, including cleansers, moisturizers, serums, masks, toners, and body care items, designed to be effective while remaining gentle on the skin.
Among its best-selling products are the Evercalm range, designed for sensitive skin, and the Radiance Ready Steady Glow Daily AHA Tonic, which brightens and evens skin tone.
This comes after the acquisition of Wild, a refillable personal care brand based in the UK, by Unilever.
The acquisition aligns with Unilever’s Growth Action Plan 2030, which focuses on expanding into premium and sustainable markets.
Wild specializes in natural and refillable personal care products, including deodorants, lip balms, body washes, and hand washes.
All its products are formulated with plant-based ingredients and come in plastic-free packaging, reinforcing its commitment to eliminating single-use plastic.
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