Gain expands its laundry care portfolio with new in-wash scent boosters 

USA – Gain, an American laundry care brand,  has introduced its Tango Scent Boosters, an innovation in laundry care that combines floral and fruity fragrances for an enhanced scent experience. 

These dual-bead in-wash scent boosters are designed to infuse fabrics with long-lasting freshness, ensuring that clothes remain delightfully scented for up to 12 weeks, according to the company.

The Tango Scent Boosters come in two captivating varieties: Piña + Plumeria, which delivers a tropical and juicy aroma reminiscent of a vacation getaway, and Strawberry + Shea, offering a harmonious blend of crisp berries and smooth shea for a touch of sweetness. 

Ben Sattler, Gain Senior Brand Director, stated, “We discovered a group of people that are passionate about scents and used them as an expression and elevation of their unique selves.”

“For Tango Scent Boosters, we asked our top perfumers to push the limits and create something unexpectedly bold that matched these happiness hunters’ desires for more unique fragrance experiences – scents you may not normally get in your laundry products.”

In addition, Gain has leveraged advanced fragrance technology to create perfume capsules that infuse into fabrics during the wash cycle. 

These capsules gradually release their fragrance over time through touch and movement, ensuring a continuous burst of freshness.

Gain offers a range of laundry and home care products designed to deliver long-lasting freshness and bold fragrances. 

Its lineup includes laundry detergents in liquid, powder, and pod formats, scent boosters like Gain Fireworks and Tango Scent Boosters, as well as fabric softeners and dryer sheets that enhance fragrance and reduce static. 

Gain also extends its signature scents to dish detergents, ensuring freshness beyond laundry care. 

Meanwhile, Gain Cold Water Scentsations is designed to provide the same signature fresh scent while allowing consumers to wash their clothes in cold water, helping them save energy without compromising on fragrance or cleaning power.

By lowering the water temperature, users can reduce energy consumption by up to 90% while still enjoying the sniffalicious scent that Gain is known for.

This initiative aligns with Gain’s commitment to sustainability, offering a way for consumers to cut down on energy costs while maintaining vibrant, long-lasting freshness in their laundry.

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