L’Oréal, Nykaa team up to bring Cannes Beauty to India as brand marks 28th year
This partnership aims to bring a prestigious event closer to Indian consumers.
INDIA – L’Oréal Paris, a French multinational personal care corporation, is marking a remarkable milestone as it celebrates its 28th consecutive year as the official beauty partner of the Festival de Cannes.
This year, the brand is determined to bring the glitz and glamour of the prestigious event closer to Indian consumers through an exclusive partnership with Nykaa, India’s leading beauty e-commerce platform.
The collaboration is particularly significant as Alia Bhatt, a celebrated figure in Indian cinema, prepares to make her grand Cannes red carpet debut as a Global Ambassador for L’Oréal Paris.
She will stand alongside veteran ambassador Aishwarya Rai Bachchan, further cementing India’s growing presence in the international cinematic landscape.
According to the brand, their presence at Cannes is not just about showcasing beauty but also about representing the evolution of Indian cinema on a global platform.
Dario Zizzi, General Manager, L’Oréal Paris – India, elaborated on the significance of the event, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L’Oréal Paris.”
“As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan, whose presence we’ve cherished for over two decades.”
In addition, L’Oréal Paris will welcome a distinguished lineup of global ambassadors to the red carpet, including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult, each representing the brand’s dedication to championing authentic beauty.
Through its partnership with Nykaa, L’Oréal Paris is granting Indian consumers unprecedented access to iconic red carpet beauty looks.
During the festival, the L’Oréal Paris Plump Ambition Lip Oil, will be available exclusively on Nykaa, allowing beauty enthusiasts to recreate the elegance of Cannes in their own homes.
Beyond beauty, L’Oréal Paris remains committed to empowering women in film by presenting the Lights On Women’s Worth Award, which seeks to recognize and support promising female filmmakers.
The award embodies the brand’s longstanding dedication to championing female empowerment and inclusivity, aiming to elevate women’s voices and advance their careers in the film industry.
This collaboration between L’Oréal Paris and Nykaa is more than a celebration of glamour—it is a testament to beauty’s ability to inspire and uplift.
By bringing Cannes closer to India, the partnership ensures that the magic and allure of the festival transcend borders, inviting Indian consumers to partake in a global celebration of cinema, style, and confidence.
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