LUXASIA Group appoints Satyaki Banerjee as its new CEO

ASIA – LUXASIA Group, Asia Pacific’s largest retail and e-commerce network in beauty and luxury, has announced that Satyaki Banerjee will be its new Chief Executive Officer, effective July 2025.

Banerjee, who is currently CEO Markets of LUXASIA and Managing Director of LEAP Commerce, will succeed Dr. Wolfgang Baier, who has led the company for nearly a decade.

According to the company, Banerjee will focus on continuity through change, ensuring the company maintains its strong position in the luxury beauty industry.

Baier, CEO of LUXASIA, stated, “In our choice of Satyaki, we were thinking about how to take LUXASIA to the next level and have leadership consistency, which was very important to Patrick Chong, the family and me.”

“Satyaki brings all his professional capabilities, but also knows LUXASIA inside out, understands our values, and how we do business, so it’s a very smooth way forward.”

Baier played a crucial role in transforming LUXASIA, driving its digital expansion and corporate restructuring to support growth in new markets and product categories. 

Under his leadership, the company strengthened its presence across 15 markets in Asia Pacific.

Banerjee, who has been with LUXASIA for nine years, previously worked at McKinsey and Singapore Post, gaining extensive experience in e-commerce and logistics. 

His leadership comes at a time of economic uncertainty, including the slowdown in China and ongoing US-China trade tensions, but he remains optimistic about LUXASIA’s future.

The company aims to grow twice as fast as the market, leveraging its expertise in digital, e-commerce, and retail, while expanding in key markets like India and Indonesia.

The company’s Ferragamo team in Singapore recently launched Ferragamo Fiamma, its latest women’s fragrance, in an exclusive PR event hosted by its Australia team. 

The fragrance embodies modern flair and sensual elegance, deeply rooted in Ferragamo’s rich heritage. 

The scent was crafted by perfumer Clément Gavarry in collaboration with Ferragamo’s creative director, Maximilian Davis. 

It features a juicy white pear opening, a soft floral heart of gardenia, and warm amber and spice notes. 

The bottle design is equally striking—sculptural, glossy gold-toned, with a cut-out cap detail inspired by the flame motif. 

According to the company, the 100ml version of the perfume is refillable and its formula includes more than 80%of biodegradable ingredients, aligning with Ferragamo’s sustainability goals.

The launch event was attended by top Key Opinion Leaders (KOLS) and key media partners, reinforcing Ferragamo’s commitment to luxury and innovation. 

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