Paris Hilton expands portfolio with new skincare collection
The skincare line is designed for digitally fatigued skin.
USA – Paris Hilton, an American media personality, has introduced Parivie, a skincare line designed for digitally fatigued skin.
The collection includes six products: a cleanser, essence, serum, moisturizer, overnight cream, and neck treatment.
These products are all formulated with BHAs, ceramides and fruit acids.
In addition, the collection is clinically tested and powered by Parívie’s proprietary inPHinite Youth™ Technology that combines next-generation peptides, antioxidants, and probiotic-fermented extracts to combat environmental stress, screen exposure, and fatigue.
Paris Hilton, CEO & Co-Founder, Parívie, stated, “After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it’s five minutes or a full routine.”
“It’s about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.”
Hilton developed Parívie over two years alongside Alexandra Marsh, focusing on high-performance, clinically tested formulas.
The packaging features vibrant pink tones, aligning with Hilton’s signature aesthetic.
The launch comes at a time when the U.S. skincare industry is seeing continuous growth, driven by increasing consumer demand for anti-ageing, hydration, and sun protection products.
According to a report published by Grand View Research, the U.S. skin care products market size was estimated at USD 22.90 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2030.
Recently, Hilton introduced ICONIC Eau de Parfum, marking her 30th fragrance and debuting an exclusive retail partnership with Ulta Beauty
The scent blends pear blossom, raspberry, and peach nectar, followed by a floral heart of peony, lily of the valley, and magnolia, and finishes with sandalwood, amber, and musk for warmth.
Paris Hilton offers a diverse range of products, including fragrances, skincare, and fashion accessories.
In a similar move, Biossance, an American clean beauty brand, launched a limited-edition version of its best-selling Squalane + Omega Repair Cream, reinforcing its commitment to clean beauty and ocean conservation.
The formula features biomimetic ceramides, omega fatty acids, and multi-weight hyaluronic acid, designed to deeply hydrate, plump, and strengthen the skin barrier.
As part of its environmental efforts, 5% of proceeds from this launch will support Oceana’s marine conservation projects.
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