Church & Dwight expands portfolio with acquisition of Touchland for USD 700M
The deal is anticipated to be finalized in the second quarter.
USA – Church & Dwight, a U.S.-based consumer goods company known for its household and personal care products, has entered into a definitive agreement to acquire the Touchland brand, the fastest growing brand in the hand sanitizer category in the US, for USD 700 million.
AS part of the deal, an additional payment of up to USD 180 million may be made based on Touchland’s net sales performance in 2025, bringing the potential total acquisition price to USD 880 million.
According to the company, the deal is anticipated to be finalized in the second quarter.
Rick Dierker, Church & Dwight’s Chief Executive Officer, stated, “We are thrilled to add Touchland as our 8th power brand to our portfolio of market-leading brands.”
“Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico, to drive the next stage of growth for the brand.”
“This acquisition meets our long-standing acquisition criteria: (1) #1 or #2 brand in a category; (2) asset-light; (3) a growing brand; and (4) gross margin accretive to the Company.”
Touchland is known for its Power Mist sanitizers and recently has redefined hand hygiene by blending skincare, fragrance, and design into its innovative products.
Beyond sanitizers, the brand has expanded into body and hair fragrance mists, featuring mood-enhancing scents like Peachy Lychee and Vanilla Velvet.
Recently, Touchland reported net sales of around USD 130 million for the fiscal year ending March 31, 2025.
In addition, the company reported an EBITDA of USD 55 million.
Touchland’s products are currently sold in the U.S. and Canada, with a recent launch in the Middle East through Sephora.
Recently, Church & Dwight reported a 2.4% drop in first-quarter net sales to USD 1.47 billion, falling short of its projected 1% growth despite brand strength, market share gains, and ongoing innovation.
Organic sales declined by 1.2%, driven by a 1.4% drop in volume, partially offset by a 0.2% gain from favourable pricing and product mix.
The International Division saw 5.8% organic growth, fueled by strong performance in subsidiaries, while the Speciality Products Division posted a 3.2% increase in organic sales.
Despite the ongoing tariff uncertainties, the company estimates a 12-month gross tariff exposure of around USD 190 million.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
