Unilever set to invest USD 1.5B in Mexico to boost beauty and personal care
This move enables Unilever to grow its operations and stay close to key markets, supporting rising consumer demand in the fast-growing personal care sector.
MEXICO – Unilever is set to invest USD 1.5 billion between 2025 and 2028 to expand its beauty and personal care operations in Mexico.
A major highlight of this investment is the construction of a USD 408.5 million manufacturing plant in Salinas Victoria, Nuevo León, which will produce products for key brands including Dove, Rexona, and Sedal.
This new facility is set to serve as a strategic export hub for the North American market, capitalizing on Mexico’s geographic advantage and its role in the US–Mexico–Canada Agreement (USMCA).
Willem Uijen, chief supply chain and operations officer at Unilever Global, stated, “We are committed to Mexico for the long term — boosting operations, creating jobs, and scaling innovation.”
“This reflects our confidence in the country’s growth, innovation, and talent.”
This Mexican factory is designed to enhance premiumization, operational efficiency, and sustainability, aligning with the company’s broader vision.
According to the company, by 2026, the facility aims to operate on 30% renewable energy and pursue Lighthouse certification, a designation that would position it among the world’s most advanced manufacturing sites.
In addition, this project is anticipated to create 1,200 new jobs, further expanding its workforce, which currently exceeds 7,000 employees in the country, according to the report by the Ministry of Economy in Mexico.
The move aligns with Mexico’s Plan Mexico initiative, a government-led strategy to attract foreign direct investment and strengthen the country’s manufacturing sector.
This move enables Unilever to grow its operations and stay close to key markets, supporting rising consumer demand in the fast-growing personal care sector, despite challenges such as price fluctuations and geopolitical trade tensions.
Meanwhile, Unilever announced its decision to shut down REN Clean Skincare, a brand known for its eco-conscious approach to beauty.
The company cited internal challenges and market pressures as key reasons for the closure, stating that these factors have made it difficult for REN to sustain long-term success.
The company has not set a definitive closure date but anticipates halting operations by the close of the third quarter of 2025.
Unilever acquired REN in 2015, intending to scale its global presence.
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