Panasonic expands portfolio with new premium hair dryers

UAE – Panasonic Marketing Middle East & Africa (PMMAF) has unveiled the EH-NA9N and EH-NA7M, its latest premium hair dryers, expanding its product portfolio with advanced hair care technology designed to enhance styling while maintaining hair health.

These new products are designed to offer salon-quality styling at home while preserving hair health. 

The new range features nanoe™ technology, which generates ultra-fine, moisture-rich ions that penetrate deep into the hair shaft, reducing frizz and improving shine.

Incorporating Panasonic’s signature nanoe™ technology, these models aim to reduce frizz, enhance shine, and lock in hydration, providing a superior drying experience without compromising hair and scalp health.

 Yusuke Hirokawa, Product Marketing Manager – PMMAF, stated, “The introduction of the EH-NA9N and EH-NA7M underscores our commitment to provide consumers across the MEA region superior personal care tools that use cutting-edge technologies.” 

“These hair dryers have been developed with hair’s inner health and its outer beauty top of mind.”

“They are not just about drying hair; they are about nurturing hair and scalp with our innovative nanoe™ technology, and providing features that deliver ultimate hair care with salon-quality finish.”

The EH-NA9N incorporates mineral ion technology, which locks moisture into the hair cuticles, shielding them from damage caused by brushing and UV exposure.

It offers specialized modes for hair, scalp, and skin care, catering to various styling needs. 

With intelligent temperature control, multiple styling modes—including Hot & Cold Alternating, Hair Tip Care, Scalp Care, and Skin Care—fast drying capabilities, and a range of attachments for various hair types, this device ensures superior styling, comfort, and nourishment.

The EH-NA7M, designed for convenience, features a compact, foldable design, making it ideal for travel while maintaining the benefits of nanoe™ technology.

It features fast drying capabilities, a built-in quick-dry nozzle, and a concentrator nozzle attachment, making it an ideal travel companion or space-saving solution.

Meanwhile PMMAF recently teamed up with Saudi Company for Hardware(SACO), a retail distributor of electronics based in the Kingdom of Saudi Arabia(KSA).

This partnership is a strategic move aimed at transforming the way Saudi consumers engage with Panasonic’s cutting-edge products, making them more accessible through SACO’s widespread network of retail outlets throughout the Kingdom.

It represents a major advancement in Saudi Arabia’s retail and electronics industries, introducing a direct supply model that connects a prominent global manufacturer with a top-tier local retailer. 

The collaboration with SACO reinforces Panasonic’s long-term commitment and strategic growth plans for the region.

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