Harry’s expands product portfolio with new razor system
This device is the brand’s most advanced razor system to date.
USA – Harry’s, an American men’s grooming brand, has unveiled Harry’s Plus, marking a significant expansion of its product portfolio.
This next-generation razor is the result of a decade of research, development, and engineering, designed to deliver a smoother, more comfortable shave at an exceptional value.
Harry’s Plus features an advanced pivoting cartridge, five German-engineered blades, and a lubricating strip infused with aloe.
In addition, the device adapts effortlessly to facial contours, ensuring precision and ease in every shave.
Jeff Raider, co-founder and Mammoth Brands co-CEO, stated, “Since founding Harry’s, we’ve had a vision to create a next-generation razor system that could deliver truly premium performance.”
“After 10 years and endless prototyping, testing, and building, we’re so excited to be launching Harry’s Plus, our best shave ever.”
To support this innovation, Harry’s made significant investments in custom machinery at its Eisfeld, Germany factory, where millions of Harry’s Plus cartridges will be produced annually.
He added, “Less than a year after launching Harry’s, we decided to buy a 90-year-old razor blade factory in Germany because we knew it would be critical in enabling us to innovate in a big way.”
To introduce its latest product, Harry’s is set to launch the new razor, accompanied by a comprehensive 360-degree marketing campaign spanning major streaming platforms, digital video channels, and paid social media.
The campaign video, featuring the brand’s co-founders, humorously chronicles the development journey of the new razor.
Recently, introduced a redefined brand identity to consolidate its range of products, including shaving, body care, hair care, and skincare offerings.
The rebranding features new packaging, logo, colour scheme, and photography, providing a unified and consistent visual identity across digital, social media, physical retail, and product platforms.
In addition, the brand has launched a new campaign titled “Man, That Feels Good,” which celebrates the essence of men’s grooming with a humorous and relatable approach.
The campaign follows three characters on transformative journeys, highlighting Harry’s dedication to authenticity and simplicity in grooming.
It marks a shift from focusing on specific products to a broader representation of the brand’s core values.
Harry’s partnered with creative agencies Zulu Alpha Kilo and Mythology, with additional support from Collins, to bring the campaign and brand refresh to life.
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