Glowbar expands portfolio with launch of first skincare product
Expert Cleanser is designed to deeply cleanse the skin without stripping it of its natural moisture.
USA – Glowbar, an American skincare brand, has launched its first-ever skincare product, Expert Cleanser, marking a significant expansion beyond its renowned 30-minute facial treatments.
Expert Cleanser is designed to deeply cleanse the skin without stripping it of its natural moisture.
It features key ingredients such as White Willow Bark, Glycolic Acid (an AHA), and Gluconolactone (a PHA).
The product is vegan, cruelty-free, and free from sulfates, parabens, fragrance, and alcohol, making it suitable for all skin types.
Rachel Liverman, founder of Glowbar, stated, “After earning our community’s trust with 20 studios across the East Coast, launching Expert Cleanser was the obvious next step.”
“We kept seeing clients struggle with the same thing—finding a face wash that works without overcomplicating their routine.”
“Expert Cleanser brings everything we’ve learned in the treatment room straight to your bathroom counter, helping you feel confident in your skin every day.”
This launch comes at a time when the global facial cleanser market is experiencing steady growth, driven by increasing consumer awareness of skincare and the rising demand for effective cleansing solutions.
According to a report by Global Market Insights, the facial cleanser market was valued at USD 14.1 billion in 2024, with projections indicating it will reach USD 24.8 billion by 2034, growing at a CAGR of 5.9%.
Glowbar recently opened its first South Shore studio at Derby Street Shops, marking a significant expansion of its customized 30-minute facial treatments to a new audience.
The new Derby Street location is Glowbar’s fourth studio in Massachusetts, strategically positioned among other health and wellness businesses to integrate seamlessly into customers’ routines.
Glowbar offers custom facials that incorporate a variety of advanced treatments, including Dermaplaning, Chemical Peels, Extractions, LED Therapy, Cavitation, High Frequency, and more.
Earlier this year, the brand expanded its services to address concerns like puffiness, fine lines, and wrinkles.
New additions include NuFACE Microcurrent Technology to lift, sculpt, and tone facial muscles for a more youthful look; an Alginate Mask for deep hydration and soothing effects; Cryo Globes to reduce puffiness, calm redness, and improve circulation; and Lymphatic Facial Massage to stimulate circulation and support fluid drainage for a healthy, radiant glow.
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