HYPHEN expands portfolio with launch of cooling face mask
This product can be incorporated into morning routines, used as a post-workout refresher, or applied as a rapid skin revival.
INDIA – HYPHEN, a brand renowned for its fusion of nature and science in skincare, has unveiled the Ice Dunk Cooling Face Mask, marking the brand’s entry into the face mask category.
The Ice Dunk Cooling Face Mask is formulated with 31% cooling actives, including Cica extract, Sea Minerals, and Aloe Vera, designed to soothe, hydrate, and restore the skin’s balance.
In addition, 3% caffeine boosts microcirculation to reduce puffiness, while peptides and polyglutamic acid improve firmness and elasticity, and MGA provides a cooling effect that mimics cryotherapy by lowering skin temperature by up to 5°C.
According to the brand, the product is inspired by the viral ice facial trend, specifically the widespread ice dunking ritual where people immerse their faces in cold water for a refreshed, tightened look.
However, this method can cause redness and irritation, making it unsuitable for sensitive skin.
Vaishali Gupta, Co-founder and Chief Growth Officer of HYPHEN, added, “At HYPHEN, we have always believed in making skincare both effective and thoughtful. With the Ice Dunk Face Mask, we didn’t just jump on the bandwagon – we took the trend and transformed it into a research-backed solution that our community can actually benefit from, enhancing their skincare experience.”
For effective use of this product, Hyphen recommends applying a generous layer of the mask evenly across the face, allowing it to remain undisturbed for 10–15 minutes before rinsing thoroughly.
In addition, this product can be incorporated into morning routines, used as a post-workout refresher, or applied as a rapid skin revival.
This launch follows the brand’s recent introduction of Hydrating Essentials, a two-step skincare regimen designed to deliver intense moisture and fortify the skin barrier.
The new Hydrating Essentials range features the Hydrating Ceramide Toner-Essence and the Ceramide Rich Pillow Cream.
The toner-essence, often described as a “skin drink,” is enriched with 7% ceramides alongside a unique 5% White Nectar blend composed of Rice Water, Snow Mushroom, and Oatmeal extracts.
Complementing this, the Ceramide Rich Pillow Cream is crafted with a potent combination of 7% ceramides and 10% Heartleaf Extract.
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