Olly expands portfolio with launch of personal care line
This launch reinforces the brand’s commitment to holistic wellness by addressing both internal and external self-care needs.
USA – Olly, an American company and brand of vitamin supplements, has officially entered the personal care arena with the debut of Olly Mood + Skin.
This new line marks a strategic expansion beyond ingestibles, reinforcing the brand’s commitment to holistic wellness by addressing both internal and external self-care needs.
The Mood + Skin collection introduces a range of body washes, scrubs, shave and serums, each formulated to support skin health while enhancing emotional well-being through neuroscience-backed fragrance technology.
The line is segmented into five core categories, Calm, Revive, Bright, Renew and Happy Hoo-Ha, each designed to evoke specific emotional responses.
The Bright scent is infused with citrus scent, and has shown to stimulate beta and gamma brain activity, promoting alertness and positivity.
Calm features eucalyptus amber, which was associated with increased alpha waves, fostering relaxation.
Chief Revenue Officer Bryan Ferschinger stated, “Launching Olly Mood + Skin was a natural evolution for us as we expand the ways we support people’s daily wellness rituals.”
“We want to offer products that refresh both body and mind, and are excited for people to experience this new line powered by our signature vitamin blends and science-backed fragrance technology.”
According to Olly, this collection is anchored by 12-HSA, a clinically proven ingredient that helps repair and strengthen the skin barrier by replenishing lost lipids.
All products are paraben-free, sulfate-free, and dermatologist-approved, aligning with growing consumer demand for clean, science-backed skincare.
This launch is supported by a bold marketing campaign titled Unlicensed Shower Therapy, headlined by comedian Heather McMahan, a longtime fan of the brand.
Olly’s product portfolio spans over 60 formulations, including multivitamins, probiotics, sleep aids, and beauty supplements. Most are offered in gummy form, though softgels and capsules are also available.
The brand emphasizes clean formulations, free from artificial flavours and sweeteners, and many of its products are gluten-free and third-party tested for quality assurance.
In 2019, Olly was acquired by Unilever, a move that expanded its global reach and fortified its position in the wellness space.
Despite the acquisition, Olly has maintained its identity and consumer-first ethos.
It also operates as a Public Benefit Corporation, supporting mental health initiatives through partnerships with organizations like The Jed Foundation
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