Henkel introduces Schwarzkopf Gliss hair care range in GCC markets
According to Henkel, this launch marks a promise to their consumers.
UAE – Henkel Consumer Brands has officially introduced the Schwarzkopf Gliss Hair Care range to the Gulf Cooperation Council (GCC) markets, marking a significant expansion of the brand’s presence in the Middle East personal care sector.
The launch was celebrated with an exclusive beauty industry event held at the prestigious Bvlgari Hotel & Resort in Dubai, attracting prominent beauty influencers from the GCC, Egypt, and Levant regions, along with national media and Henkel’s retail and distributor partners.
Irina Eliseeva, General Manager, Henkel Consumer Brands GCC, stated, “With Schwarzkopf Gliss hair care products, we’re bringing decades of global innovation and Hair Care expertise to the GCC region.”
“This launch marks more than just a new product line, it’s a promise to our consumers. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers.”
This market expansion follows Schwarzkopf’s strategic decision to introduce its award-winning Gliss Hair Repair collection to the United States in 2017.
The collection includes Ultra Moisture, Color Guard, Oll Nutritive and Extra Volume.
According to the brand, this line is developed with liquid keratin technology, which allows the products to penetrate up to 10 layers deep into the hair shaft, repairing damage from the inside out and restoring strength and shine.
Schwarzkopf’s research team demonstrated that after just one use of the Ultimate Repair Shampoo and Conditioner, damaged hair showed immediate improvement, with near-complete restoration after 20 washes.
The launch was accompanied by the empowering “Beautiful by Choice” campaign, celebrating individuality and self-expression in the face of societal beauty standards.
Meanwhile, Henkel recently reported strong financial performance for FY24, achieving total sales of €21.6 billion (USD 23.54 billion) despite global economic pressures.
The organic sales growth was 2.6%, driven by reasonable prices and positive volume development.
Adjusted operating profit (EBIT) grew by 20.9% to €3.1 billion (USD 3.38 billion).
Net income increased by 51.7% to €2.03 billion (USD 2.21 billion).
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