Azelis expands personal care portfolio in Latin America with Sharon Personal Care partnership

LATIN AMERICA – Azelis has announced a strategic expansion of its personal care portfolio in Latin America through an exclusive distribution partnership with Sharon Personal Care, an Italian-based supplier of innovative ingredient solutions.

This partnership will be effective immediately for Colombia, Peru, and Ecuador.

This agreement enables Azelis to distribute Sharon’s comprehensive range of high-quality personal care ingredients, including advanced emulsifiers, surfactants, active ingredients, and preservation systems, directly to customers in these markets.

In addition, the partnership allows Azelis to offer personalized formulations tailored to the unique needs of Latin American consumers, embracing ethnic diversity and addressing the growing demand for clean-label, high-performance, and sustainable beauty products.

Catalina Rivera, Personal Care Division Manager at Azelis Colombia, emphasized the significance of the collaboration, stating, “Together, we will be able to deliver the best solutions in textures, preservatives, and actives to help our customers formulate better beauty products.” 

“By combining our extensive innovation capabilities with Sharon’s specialised expertise in natural ingredients, we’re positioned to address the growing consumer demand for both performance and clean formulations.”

The agreement is expected to foster closer relationships with local customers and provide them with advanced solutions tailored to evolving market needs.

This partnership builds on Azelis’ strong presence across various regions, including acquisitions and partnerships, enabling the company to accelerate growth and better serve customers with cutting-edge, sustainable personal care solutions tailored to different markets.

Sharon Personal Care offers a diverse portfolio of innovative ingredient solutions for the personal care industry, including unique preservative systems, delivery systems, building blocks, green functional chemistries, and natural active ingredients. 

Their key products include Hydresia™, PANTROFINA® HYDRAFEEL-3, SHAROHYAL® Matrix and SHARON AQUAVITA®.

Their portfolio also features specialized ingredients for wet wipes, anti-ageing, anti-pollution, and natural emollients.

Recently, Azelis acquired S. Amit Group, a Mumbai-based distributor specializing in performance chemicals, expanding its market presence in India.

Beyond portfolio expansion, this acquisition brings synergistic advantages, combining S. Amit Group’s dynamic sales approach and logistics expertise with Azelis’s technical innovation. 

This strategic move strengthens Azelis’s market presence in India and aligns with its strategy to reinforce its position as a leading innovation service provider in speciality chemicals and food ingredients.

According to Azelis, the transaction is expected to close in Q2 2025, following regulatory approvals.

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