SFA NEROLI opens new fragrance campus in Grasse
This facility honours the rich heritage of French perfumery and its UNESCO-recognized cultural significance.
FRANCE – SFA NEROLI, a subsidiary of Symrise, has officially opened a new fragrance campus in Saint-Cézaire-sur-Siagne, located in the historic perfume region of Grasse, France.
Spanning 10,000 square meters, the facility consolidates creative talents, research and development, marketing, sales, and production under one roof, enhancing the company’s fragrance creation and manufacturing capabilities.
This investment not only strengthens SFA NEROLI’s position as a leading player in the fragrance industry but also emphasizes sustainable sourcing of natural raw materials, leveraging exclusive access to Maison Lautier 1795’s unique ingredients while honouring the rich heritage of French perfumery and its UNESCO-recognized cultural significance.
The new campus brings together the expertise of over 300 employees from 12 nationalities, fostering a collaborative and innovative environment dedicated to crafting unique olfactory experiences that align with clients’ brand identities.
Jean-Yves Parisot, CEO of Symrise, stated, “Each fragrance we create carries a story; offering a unique olfactory experience aligned with the brand identity of our customers. With the opening, we take the first important step in our journey to bundle and elevate expertise and capabilities in Grasse.”
“We are proud to be back much stronger than before with a committed team and state-of-the-art facilities serving our customers.”
Symrise launches new ingredient for enhanced eye beauty care
Symrise has introduced SymLash® XTreme, an ingredient designed to enhance eyelash density while promoting holistic eye beauty care.
According to the company, this product actively stimulates the natural growth of eyelashes, helping to increase their volume and thickness, while simultaneously strengthening each lash to prevent breakage and loss.
In addition, SymLash® XTreme supports overall eye area health by protecting delicate skin and lashes from environmental stressors, aligning with the growing consumer demand for comprehensive, effective, and gentle eye care solutions.
The ingredient can be incorporated into a wide range of cosmetic products, such as eyeliners, eyelash serums, eyebrow mascaras, and liners.
Marcia Paula, Global Category Director Hair Care at Symrise, stated, “With SymLash® XTreme, we’re taking a comprehensive approach to eyelash care – enabling our customers to offer enhanced eyelash density and follicle protection, both efficiently and cost-effectively.”
“With our strong track record in lipopeptides, SymLash® XTreme aims at helping our customers to meet the growing consumer demand for natural eyelash fullness more easily than ever.”
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