Maison Guerlain unveils sustainable packaging for Aqua Allegoria hand creams

FRANCE – Maison Guerlain, a renowned Parisian fragrance and cosmetics house, has introduced its Aqua Allegoria hand creams in innovative packaging crafted from Amcor’s CleanStream post-consumer recycled (PCR) polypropylene (PP). 

The new packaging utilizes Amcor’s advanced CleanStream technology, which transforms household PP waste into high-purity recycled plastic suitable for contact-sensitive applications.

The process employs cutting-edge artificial intelligence to identify, sort, and decontaminate materials, ensuring the recycled polymer meets the stringent quality demands of premium beauty products. 

This allows the packaging to maintain both product integrity and the sophisticated visual appeal synonymous with Guerlain’s brand.

Marine Sueur, sales director for France at Amcor, stated, “The beauty sector faces the challenge of balancing luxury with sustainability.” 

“CleanStream bridges this gap, delivering a high-quality polymer that rivals virgin materials while supporting circular economy goals.”

The Aqua Allegoria hand cream bottles feature a multilayer construction and are screen-printed with a matte, colourless varnish for a refined finish. 

The designs draw inspiration from a honeycomb, paying homage to Guerlain’s iconic bee emblem and are available in three colours to match the product variants. 

The packaging is produced at Amcor’s French facilities, and benefits from a localized supply chain, reducing transport-related emissions.

Guerlain’s hand creams, formulated with over 97% natural-origin ingredients, align with the sustainable principles of the packaging. 

The recyclable bottles are compatible with Europe’s existing recycling infrastructure, ensuring they contribute to a circular economy without compromising performance or elegance.

In a statement, a Maison Guerlain spokesperson highlighted the brand’s commitment to sustainability, stating, “Our partnership with Amcor reflects our dedication to preserving the planet while delivering the luxury our customers expect.” 

“This packaging is a step toward a future where beauty and responsibility coexist seamlessly.”

Recent industry developments further highlight the momentum behind sustainable packaging. 

Amcor recently partnered with Slovenian company Mediacor to introduce a recyclable two-litre spouted stand-up pouch for Mediacor’s Nana brand cleaning products. 

According to industry reports, Nana is the first in the home and personal care sector to adopt Amcor’s AmPrima Refill Pouch, marking a milestone in reducing plastic waste through lightweight, mono-material packaging.

The AmPrima pouch, now available in Italy, Germany, Austria, and Slovenia, slashes plastic use by up to 80% and cuts the carbon footprint by 64% compared to two one-litre PET bottles, as determined by Amcor’s Carbon Trust-certified ASSET life cycle assessment. 

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