Amouage expands footprint with first Saudi boutique opening in Jeddah
The opening indicates Saudi Arabia’s increasing significance as a key market for premium fragrances and luxury goods.
SAUDI ARABIA – Amouage, a renowned Omani fragrance house, has deepened its presence in the Middle East by unveiling its first standalone boutique in the Kingdom of Saudi Arabia.
The boutique is strategically located in the prestigious Red Sea Mall, Jeddah, signalling Amouage’s commitment to expanding within one of the region’s most dynamic luxury markets.
According to Amouage, the design and atmosphere of the store are inspired by the spirit of the Red Sea, reflecting both the essence of the brand and the cultural landscape of Saudi Arabia.
The boutique has an elegant, artistic aesthetic, featuring luxurious finishes and regionally inspired motifs to provide an immersive experience for its customers.
Customers can explore Amouage’s full portfolio, including iconic perfumes, home fragrances and bath & body collections.
The opening highlights Saudi Arabia’s increasing significance as a key market for premium fragrances and luxury products.
According to Amouage’s leadership, the Saudi consumer’s profound affinity for perfume, regarded as both a ritual and a statement of identity, makes the market particularly attractive for the brand’s continued expansion.
Marco Parsiegla, CEO of Amouage, stated, “Our Omani roots remain the essence of who we are, and that identity shapes how we grow.”
“About being in the right place, telling our story with clarity, and creating meaningful moments of discovery for those who seek depth in a world of distractions.”
This boutique marks Amouage’s 13th mono-brand store globally, with two new boutiques set to launch in Riyadh’s Nakheel Mall and Solitaire by the end of the year.
Alongside its new standalone presence, Amouage products continue to be available at major Saudi retailers, including Gazzaz, Paris Gallery, Harvey Nichols, and Saks Fifth Avenue.
This launch follows Amouage’s recent reopening of its historic flagship store at the Sabco Centre in Muscat, after an extensive 18-month transformation.
The store was initially opened four decades ago, but over time, it underwent significant changes leading to its closure so that it could be renovated.
The redesigned store blends modern architectural elements with a tribute to the brand’s heritage, symbolizing its deep connection to Oman and its global expansion.
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