IFF revolutionizes fabric care with sustainable ENVIROCAP scent system

USA – The International Flavours & Fragrances Inc. (IFF) has introduced ENVIROCAP, an innovative scent delivery system that is set to revolutionize the fabric care industry with its focus on sustainability. 

ENVIROCAP is designed to offer long-lasting fragrance performance while meeting the growing consumer and industry demand for eco-friendly home and fabric care solutions.

This product has a proprietary biopolymer that enables controlled and sustained release of scent throughout the entire laundry cycle, from washing to wearing. 

Ana Paula Mendonça, President of IFF Scent, emphasized the importance of this launch, stating, “Now, we’re leveraging our leading nature-based bio innovation capabilities to redefine the power of scent technology in laundry, delivering superior sustainability and performance without compromise.”

“With ENVIROCAP™, we aim to support our customers in innovating and bringing true differentiation through elevated sensory impact and sustainability, while delighting consumers with memorable scent experiences.”

This technology sets a new standard in the industry by being fully compliant with the European Chemicals Agency (ECHA) regulations, biodegradable according to upcoming EU microplastics restrictions, and certified as vegan-suitable, reflecting a commitment to animal-free products.

It provides perfumers with the flexibility to craft a wide range of vibrant scents, including citrus, fruity, and floral notes. 

This launch comes at a time when the fabric care market in the U.S. is projected to grow from USD 116.3 billion in 2025 to USD 210.2 billion by 2035, with a CAGR of 5.7%, according to a report by Future Market Insights.

Meanwhile, IFF recently unveiled its Science of Performance program that enables better control over scent intensity and the neutralization of unpleasant odours. 

Science of Performance is designed to optimize scent performance by targeting three key scientific pathways that regulate fragrance release over time, ultimately enhancing the overall sensory experience.

This program focuses on three distinct scientific tracks: Fragrance Engineering, which uses AI tools and consumer insights to enhance scent design; sustainable fragrance delivery systems, which leverage technologies like fragrance encapsulation for optimal performance and additive materials, which modify scent profiles, stability, and overall effectiveness.

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