JDO Global partners with Dove Men+Care to deliver bold deodorant redesign
This move underscores the brand’s ambition to become the world’s number one skincare deodorant by combining innovative design with a resonant brand philosophy.
UK – JDO Global, an international brand design agency, has teamed up with Dove Men+Care to refresh the packaging of its deodorant line, unveiling a bold, confident, and premium new look.
The redesign features a curved brand logo prominently placed on a clean graphite-grey backdrop, accentuated with striking bright colours.
This approach aims to create an “instantly recognizable” visual identity that embodies both care and confidence while celebrating the broad range of Dove Men+Care products across multiple formats.
Ray Smith, creative director at JDO, stated, “Our challenge was to create a look as purposeful as it is striking.”
“The curved brand asset on a clean graphite-grey backdrop gives the brand’s logo a strong, consistent home, while the bold macro imagery celebrates the vast range of products across multiple formats.”
This strategic design update aligns with the growing demand for men’s personal care products, which has evolved beyond traditional shaving to include a diverse range of offerings such as beard care, depilatory products, and fragrances.
Dove Men+Care’s new design by JDO underscores the brand’s ambition to become the world’s number one skincare deodorant by combining innovative design with a resonant brand philosophy.
Dennis Chua, Associate Director at Dove Men+Care Deodorants, Unilever, emphasized that the new packaging encapsulates the brand’s essence of care, confidence, and connection, delivering a meaningful and compelling visual experience to consumers.
Meanwhile, Dove Men+Care has unveiled its groundbreaking “All Body Deo,” setting a new standard in men’s full-body odour protection.
Dove Men+Care’s All Body Deo comes in a variety of easy-to-apply formats, including spray, stick, and cream.
According to the brand, all variants are dermatologist-tested, aluminium-free, paraben-free, dye-free, infused with Vitamin E and baking soda-free, making them suitable even for sensitive skin.
Consumer insights reveal that over 75% of men are interested in a deodorant suitable for multiple body parts, despite only a small percentage currently using one.
This launch aims to break the stigma and normalize whole-body odour care by educating and empowering men to feel confident and cared for, no matter where life takes them.
The product is available in refreshing fragrance options like Shea Butter + Cedar, Fig + Suede and Aloe + Bamboo.
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