Fenty Beauty and Fenty Skin officially launch in India
The launch taps into India’s growing demand for high-performance skincare.
INDIA – Fenty Beauty and Fenty Skin, the globally acclaimed beauty and skincare brands founded by pop icon Rihanna, are set to debut in India as of August 7, 2025.
These products will be offered exclusively at Sephora India and Tira Beauty.
This highly anticipated launch is happening exclusively through a strategic partnership with LUXASIA, making the brands accessible in over 50 stores across 16 cities as well as online platforms.
Since its inception in 2017, Fenty Beauty revolutionized the cosmetics industry by introducing an unprecedented range of foundation shades, over 50, to suit all skin tones, addressing long-standing gaps in representation.
Building on this inclusive approach, Fenty Skin was launched in 2020, offering clean, vegan, and effective skincare solutions suitable for all skin types and tones.
The launch is backed by Reliance Retail Ventures Ltd., which operates Sephora in India.
Isha Ambani emphasised the partnership’s goal, stating, “We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omnichannel presence with Tira and Sephora.”
“This launch underscores our commitment to making the world’s best global brands available to the Indian consumers – both online and offline.”
Indian consumers will now be able to purchase Fenty Beauty’s top-selling products, including the Soft’lit Naturally Luminous Longwear Foundation, Match Stix Contour Skinstick, Diamond Bomb All-Over Diamond Veil, Invisimatte Instant Setting + Blotting Powder, and Gloss Bomb Stix High-Shimmer Gloss Stix.
In skincare, Fenty Skin is set to offer key favourites such as the Hydra Vizor Invisible Moisturizer+ SPF 30 Sunscreen, Fat Water Pore-Refining Toner + Serum, Total Cleans’r Remove-It-All Cleanser, Fenty Treatz Hydrating + Strengthening Lip Oil, and the widely loved Butta Drop Body Cream.
Sephora’s Global President and CEO, Guillaume Motte, expressed confidence that Fenty Beauty’s presence in India will spark a new era of beauty exploration, expanding inclusivity and ensuring consumers can celebrate their unique beauty with high-performance, accessible products.
This move comes at a time when the market for beauty and skincare products in India is experiencing rapid and significant growth, driven by a combination of economic, social, and technological factors.
According to a report by IMARC Group, India’s beauty and personal care market was valued at USD 23.99 billion in 2023 and is projected to reach USD 66.9 billion by 2034, growing at a CAGR of 10.8% during 2024–2034.
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