Swizzels and Carex partner to launch Squashies-themed body care collection
The launch reinforces both brands’ reputations for creativity and consumer engagement.
UK – British confectionery company Swizzels has joined forces with personal care leader Carex to unveil a Squashies-themed body care collection, bringing the playful and nostalgic essence of the beloved Squashies sweets into daily hygiene routines.
The collaboration features the launch of a Strawberry & Cream Squashies Hand Wash and a Bath & Shower Gel, both designed to encapsulate the candy’s iconic fruity scent while delivering trusted Carex cleansing and protection.
The 250ml antibacterial hand wash and the generous 500ml bath and shower gel not only cleanse and protect but also add a “fruity, feel-good” twist to everyday routines, appealing to families, Squashies aficionados, and Carex fans alike.
Swizzels’ Head of Marketing, Sarah-Louise Heslop, emphasized that the collaboration is all about celebrating the joy and nostalgia associated with the quintessential British summer treat.
She said, “This partnership is all about celebrating the joy, nostalgia, and quintessential British summer spirit of our sweets in a fresh, fun way.”
“With Carex’s trusted quality behind it, we’re confident it’ll be a big hit with families, Squashies fans, and Carex lovers alike.”
The collaboration between Swizzels and Carex is part of a larger trend where food brands are diversifying into personal care through strategic partnerships, tapping into consumers’ affection for nostalgic flavours and experiences.
For Swizzels and Carex, the Squashies body care collection not only offers an innovative twist on hygiene but also reinforces both brands’ reputations for creativity and consumer engagement, ensuring that this limited-edition range is set to become a playful staple in households across the UK.
Available at major retailers including Home Bargains, Asda, Savers, Poundland, and online via Amazon, the collection aims to merge the fun and familiarity of Swizzels’ sweets with the reliable hygiene Carex is known for.
Carex offers a diverse range of products across two main categories: personal hygiene and home care.
In personal care, Carex is known for its antibacterial hand washes, including Advanced Care (with macadamia oil, shea butter, citrus, and marine variants), DermaCare (aloe vera and moisture formulas), Fun Editions (like Mr Men Sherbet Lemon and Tutti Frutti), and pocket-sized hand sanitizers.
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