P&G nominates Bharucha as new CEO of P&G Beauty

USA – Procter & Gamble recently announced the appointment of Freddy Bharucha as the new CEO of P&G Beauty. 

Bharucha will take over the role on December 1, 2025, succeeding Alex Keith, who is set to retire in February 2026 after eight years leading the beauty division. 

Currently serving as president of global personal care, Bharucha brings more than two decades of experience within P&G, having held leadership positions across key regions including Asia, North America, and Europe.

Bharucha will oversee P&G’s USD 15 billion global beauty portfolio, which includes major brands such as Olay, Pantene, Herbal Essences, Native, Ouai, and Mielle. 

His leadership is expected to focus on continuing innovation, driving growth, and expanding the company’s presence in premium and niche segments. 

Bharucha expressed his commitment to building on the strong foundation laid by Keith, who led significant brand revitalizations and strategic acquisitions during her tenure.

Bharucha’s promotion signals P&G’s intent to blend legacy strengths with innovation to maintain its competitive edge in the evolving beauty market.

P&G FY 2025 financial performance highlights

Procter & Gamble announced its financial results for the fourth quarter and full fiscal year 2025, reflecting steady growth despite economic challenges.

In Q4 2025, the company’s net sales reached USD 20.9 billion, up 2% compared to the previous year, with organic sales also increasing by 2%. Diluted earnings per share rose significantly by 17% to USD 1.48, while core EPS increased 6% to match that figure.

For the entire fiscal year 2025, net sales totaled USD 84.3 billion, holding steady with a 2% increase in organic sales.

Diluted EPS grew by 8% to USD 6.51, and core EPS increased 4% to USD 6.83.

The company maintained strong free cash flow productivity at 87% and returned USD 16 billion to shareholders through dividends and stock buybacks.

Business segments showed mixed results, with the Beauty segment posting a 1% increase in organic sales fueled by personal care products, while Grooming and Health Care saw 1% and 2% growth respectively.

P&G also announced a 5% rise in its dividend and outlined a USD 1.5 billion cost-saving restructuring initiative.

Looking forward, P&G projects organic sales growth ranging from flat to 4% in fiscal 2026, with core EPS growth of up to 4%.

The company plans to return USD 15 billion to shareholders and remains committed to innovation, operational efficiency, and strategic investments to support sustained growth and balance.

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