House of Beauty expands footprint with new wellness centres in India

INDIA – House of Beauty, a leading beauty and wellness brand, is expanding its reach with the launch of two new wellness centres: one in Nagpur and another set to open in Jaipur on August 23, 2025. 

Additionally, a new centre in Mumbai is planned to open by the end of September 2025, all strategically timed before the festive season to cater to growing customer demand.

According to the brand, each of the new centres offers over 30 natural, non-invasive therapies, including collagen-boosting facial cupping, gua sha sculpting, LED photofacials, buccal massages, Korean hair spas, anti-ageing facials, and lymphatic drainage massages. 

All services are delivered by CIDESCO-certified therapists trained in House of Beauty’s proprietary Face Yoga techniques, ensuring consistent, results-driven experiences.

Founder Vibhuti Arora highlights that the brand’s mission, stating, “When I first launched my face yoga course in 2020 right in the middle of COVID I had a single dream: to create a beauty wellness movement that was toxin-free, that nurtured overall well-being, and that built confidence, rather than just focusing on surface-level aesthetics.”

“And standing here after my Delhi & Gurgaon branches opening in Nagpur, opening this franchise, is proof that dreams do come true when they are driven by purpose.”

The brand is also introducing innovations such as upgraded mobile LED phototherapy systems, new plant-based skincare serums including PDRN and Exosome formulations, and specialised hand and foot care therapies with hot/cold compression for deep muscle relief.

Beyond treatments, House of Beauty is committed to creating community engagement through founder-led workshops, certified teacher training sessions, local wellness collaborations, and franchise owner-hosted events. 

The brand has already trained over 950 certified Face Yoga teachers worldwide and plans to continue its mission of making natural, non-invasive beauty accessible, with Hyderabad and Pune identified as next expansion targets post-Mumbai’s launch.

Meanwhile, the brand is targeting Hyderabad and Pune as the following cities for its expansion.

This move comes at a time when the beauty and personal care market in India is booming and undergoing transformation fueled by rising disposable incomes, digital-first consumer behaviour, and a surge in wellness-oriented preferences.

According to a report by Expert Market Research, the market was valued at USD 23.99 billion in 2024 and is projected to reach USD 66.9 billion by 2034, growing at a CAGR of 10.8%

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