Tower 28 enters Middle East market with exclusive Sephora partnership
This launch marks a significant milestone in Tower 28’s international expansion.
MIDDLE EAST – Tower 28, a California-based beauty company, is set to make an exclusive debut in the Gulf region through a partnership with Sephora.
This launch marks a significant milestone in Tower 28’s international expansion and brings its acclaimed clean, vegan, and cruelty-free products to consumers across the Gulf.
The brand’s collection will be available exclusively at 55 Sephora stores throughout the Gulf region, with an online launch scheduled for August 26, 2025, followed by the physical in-store rollout beginning September 8, 2025.
This move not only broadens the availability of clean, non-toxic beauty options but also aligns with Sephora’s mission to provide innovative, inclusive beauty brands tailored to diverse customers.
Having successfully entered markets such as the United States, the United Kingdom, Australia, New Zealand, and Canada, Tower 28’s arrival in the Gulf represents a continued commitment to meeting the growing demand for safe, skin-loving beauty products worldwide.
Through this exclusive partnership with Sephora, consumers in the Gulf now have access to Tower 28’s thoughtfully formulated, sensitive skin-friendly makeup and skincare products, solidifying the brand’s reputation as a leader in clean beauty.
Known for its commitment to creating high-performance makeup and skincare that cater specifically to sensitive skin, Tower 28 offers a range of products free from common irritants.
Among the standout items are the SOS Daily Rescue Facial Spray, which contains hypochlorous acid known for its soothing and antibacterial properties, the Swipe Serum Concealer, the GetSet Matte Powder Blush, and the MakeWaves Mascara.
This move comes after Tower 28 recently made its UK retail debut exclusively at Sephora.
This launch marks Tower 28’s first brick-and-mortar presence in the UK market, with its products now available across all seven Sephora UK stores, and an eighth store opening soon in Liverpool.
Tower 28 arrived at Sephora UK as an “Only at Sephora” brand, bringing a curated selection of its viral favourites and cult classics that were previously only available online through platforms like Cult Beauty.
Tower 28 offers a curated lineup of clean, dermatologist-approved makeup and skincare products designed especially for sensitive skin.
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