Unilever launches Domestos Power Foam in South Africa
Domestos Power Foam aims to combine exceptional hygiene efficacy with user convenience.
SOUTH AFRICA – Unilever has launched the new Domestos Power Foam Toilet & Bathroom Spray in South Africa, offering a powerful solution designed to kill 99.99% of germs.
The product is offered in three enduring scent options: Arctic Fresh, Citrus Blast, and Floral Burst.
According to the brand, Power Foam delivers multi-surface cleaning performance, targeting not only toilets but also a wide range of bathroom fixtures, including tiles, sinks, taps, mirrors, and showers.
The product features a unique 360-degree spray trigger that allows it to work upside down, making it especially effective at reaching and disinfecting hard-to-access areas such as underneath toilet rims.
The foam expands thickly on surfaces to provide comprehensive coverage and superior germ-killing performance, without the need for bleach, making it suitable for multiple bathroom surfaces beyond just the toilet.
Nobuhle Ngubane, Domestos senior marketing manager, stated, “From a product-innovation perspective, Domestos Power Foam will reimagine how people clean the areas and places they struggle to reach in the toilet and bathroom.”
“The upside-down functionality of the spray trigger provides the power and targeted convenience that puts hygiene exactly where it’s needed, while the expanding foam helps ensure complete, confident coverage on surfaces.”
This innovation follows the product’s successful reception in other markets, where it has been used in over two million homes and recognized with awards for its premium cleaning ability.
The launch in South Africa aligns with growing consumer demand for effective and easy-to-use bathroom hygiene solutions that can kill germs effortlessly in the most challenging places.
This latest expansion of Domestos Power Foam demonstrates Unilever’s continued commitment to advancing home hygiene technology and meeting shopper needs, positioning the product as a top choice for South African consumers seeking robust germ protection in their
Meanwhile, Domestos recently unveiled its new Power Foam Bleach Cleaner, a significant innovation in household cleaning that combines the superior germ-killing power of bleach with the unique convenience of its Power Foam technology.
This cleaner features a specially engineered foaming formula that expands and clings to surfaces, enabling it to reach the hardest-to-clean areas, including under the toilet rim, sinks, and taps.
The foam delivery allows the bleach to remain on surfaces longer, providing deeper cleaning and more effective stain removal compared to traditional liquid bleaches.
Similarly, the product incorporates Domestos’ patented upside-down 360-degree spray trigger technology, which enhances ease of use by allowing spraying from any angle, particularly useful for targeting crevices and difficult spots.
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