NARS Cosmetics expands in India with a second standalone store in Mumbai
The boutique marks a significant milestone in the brand’s journey in India, as well as its efforts to empower consumers to experiment and express themselves through beauty.
INDIA – NARS Cosmetics has deepened its connection with Indian consumers by opening its second standalone boutique in India at Palladium Mall, Mumbai.
This significant expansion follows the successful launch of its first boutique in New Delhi in early 2024, reflecting the brand’s growing resonance and commitment to the Indian luxury beauty market.
The new Mumbai boutique spans 460 sq. ft. and offers a fully immersive brand experience with sleek, modern interiors designed by François Nars and Fabien Baron.
It features bold visual storytelling, large-format campaign imagery, and integrated digital tools such as virtual try-on experiences, enabling customers to discover and experiment with NARS products in real-time.
Sanjay Sharma, Country Head, Shiseido India, emphasized the brand’s goal to create meaningful experiences, stating, “The overwhelming response to our India debut reaffirmed our belief in the potential of this dynamic market.”
“Mumbai has always been a key market for us, and the opening of this boutique marks an essential step in strengthening the brand’s presence in India. “
The boutique showcases the complete NARS portfolio, including iconic and best-selling products such as the Light Reflecting Foundation, Radiant Creamy Concealer, and Explicit Lipstick.
This new store represents more than retail; it is a celebration of individuality, artistry, and bold self-expression.
Sharma added, “The standalone format allows us to showcase the complete brand universe –from product storytelling to immersive services.”
“Our goal is to build spaces that are not just about beauty retail, but about meaningful experiences that resonate with the evolving preferences of Indian consumers.”
The launch underscores NARS’ ambition to become a leading premium makeup brand in India by tapping into the country’s rapidly growing luxury beauty segment and serving beauty enthusiasts who value creativity, quality, and inclusivity.
The expansion is driven by a strategic partnership involving Shiseido Asia Pacific, Global SS Beauty Brands (a subsidiary of Shoppers Stop), and omnichannel beauty retailer Nykaa, which further supports NARS’ reach both online and offline across India.
NARS Cosmetics offers high-performance makeup for the face, eyes, and lips, including its iconic Orgasm Blush and Radiant Creamy Concealer.
The brand also features skincare essentials, multi-use sticks, and seasonal collections with bold, fashion-forward shades.
The launch comes at a time when India’s cosmetics market is booming, driven by rising disposable incomes, urbanization, and a digitally savvy consumer base.
According to a report by Zion Market Research, India’s cosmetics market was valued at USD 8.12 billion in 2023 and is projected to reach USD 10.98 billion by 2032, growing at a CAGR of approximately 3.4%.
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