Olaplex acquires Purvala Bioscience to boost product development
The acquisition signals Olaplex’s strategic investment in innovation despite recent profit challenges.
USA – Olaplex, an American hair care brand, has made its first-ever acquisition by acquiring Boston-based biotech company Purvala Bioscience.
This marks a significant move for Olaplex, which has been in business for 11 years but had never made an acquisition before.
The acquisition was finalized on August 25, 2025, and the deal amount has not been disclosed.
Olaplex’s CEO, Amanda Baldwin, stated that the company was founded on innovation, particularly with its groundbreaking bond-building technology, Bis-amino, which has empowered stylists and their customers with transformative hair care results.
Baldwin empasized that Olaplex has already impacted the industry and believes that Purvala has the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, Bis-amino.
The acquisition of Purvala aims to enhance Olaplex’s research and development capabilities, enabling the creation of next-generation, science-backed, and disruptive product innovations in the hair care industry.
Purvala Bioscience, founded in 2020 by Dr. Bradley Olsen, a professor of Chemical Engineering at MIT, develops bio-inspired technologies applicable in the beauty and health industries.
Purvala specializes in creating molecules inspired by biological structures found in nature, focusing notably on novel hair-binding proteins that can impact hair repair, shaping, straightening, and colouring.
They also have technology related to enhanced skin penetration and moisturization.
With this acquisition, Olaplex aims to integrate Purvala’s biotech innovations with its patented bond-building technology, further advancing product innovation in the hair care sector.
This strategic move aligns with Olaplex’s commitment to continuous scientific breakthroughs and delivering advanced products to stylists and consumers.
Financially, Olaplex has reported growing net sales but also a recent net income loss. The company currently holds a strong market position, boasting a significant gross profit margin and positive investor sentiment.
Meanwhile, Olaplex recently launched two breakthrough hair masks, the Rich Hydration Mask and the Weightless Nourishing Mask, featuring innovative Biomimetic Cuticle Technology.
They are clinically proven to lock in strength and hydration for up to five washes, transforming the traditional weekly hair treatment into a longer-lasting, science-backed solution.
The Rich Hydration Mask is designed for medium to coarse hair, offering intensive moisture and frizz control through an Avocado & Shea Conditioning Complex that delivers high slip softness and luminous shine.
The Weightless Nourishing Mask caters to fine to medium hair, providing volume boost, instant fullness, body, and movement without weighing hair down.
These products feature the Biomimetic Cuticle Technology, which mimics natural biological repair systems by selectively binding to damaged areas of the hair cuticle, forming a breathable, protective seal that continues to strengthen hair structure between washes.
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