Sharon Personal Care launches new global solution for easier formulation
The launch represents Sharon Personal Care’s commitment to providing comprehensive, environmentally friendly solutions across the personal care industry.
ITALY – Sharon Personal Care has launched Texture Selector, a new global solution designed to simplify formulation for personal care products.
This tool facilitates the selection of emulsifiers by focusing primarily on the desired sensory texture of the final product.
Unlike traditional approaches that begin with the emulsifier itself, this tool starts with the formulator’s choice of texture, narrowing down options from a broad range of 15 unique emulsifiers to a more manageable subset of 3-5 based on the selected sensorial profile.
The Texture Selector streamlines the formulation process by allowing developers to choose characteristics such as creaminess, lightness, or absorption speed, which then guides them to emulsifiers that match these attributes.
From this narrowed selection, the formulator can further select their preferred emulsifiers to refine the product to meet specific performance and aesthetic goals.
Elisa Altieri, PhD, Product Manager Functionals, stated, “By offering a curated palette of unique bases spanning a comprehensive spectrum of textures—from lightweight serums to rich creams, the tool streamlines emulsifier selection based on the desired sensory experience.”
“It’s a game-changer that enhances both formulation efficiency and product appeal, perfectly aligning with today’s demand for personalized, sensorial skincare.”
This targeted approach saves time and cost by simplifying the emulsifier selection and focusing on the consumer’s sensory experience, which is critical for product appeal in skincare.
Their portfolio now includes multifunctional ingredient solutions, such as Hydresia™, a natural and sustainable moisture delivery system, as well as AquaVITA®.
This first vitamin-based multifunctional preservation system utilises niacinamide to provide gentle, green, and adequate antimicrobial protection.
With these innovations, Sharon Personal Care aims to simplify and accelerate the formulation process for cosmetics and personal care product manufacturers globally, offering superior efficacy, sustainability, and skin health benefits.
The company’s strengthened global footprint and expanded application services position it as a leader in personal care formulation innovation, dedicated to meeting the evolving demands of consumers and the market.
The company, known for its innovative ingredient solutions, recently expanded its presence with a new U.S.-based regional sales office and application laboratory in Lambertville, New Jersey.
This new facility focuses on product innovation, assisting customers in formulating new concepts using advanced preservative systems, oleosomes technology, natural emulsifiers, and active ingredients.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
