Birkenstock expands into body care with new skincare line
This new launch marks Birkenstock’s strategic move into comprehensive skincare, addressing the entire body with formulations that prioritize natural ingredients and scientifically backed skin protection and hydration.
GERMANY – Birkenstock has expanded beyond its iconic footwear heritage into the body care and skincare market with the launch of its new skincare line under the BIRKENSTOCK CARE ESSENTIALS brand.
This move follows the successful debut of the Care Essentials foot care line and represents the brand’s evolution into comprehensive body care while maintaining its principles of natural, sustainable, and effective formulations.
The new body care range features four expertly formulated products designed to care for the entire body with 100% natural-origin ingredients.
The products include variants of hand and body wash and lotions, developed to offer a daily ritual of relaxation and balance, with formulas that are sulfate-free, vegan-certified, COSMOS-Natural-certified, and proudly made in Germany.
Birkenstock emphasizes a holistic approach by combining functional performance with sensory indulgence, rooted in its legacy of orthopedics and foot health, now expanded to encompass whole-body wellness.
A key feature of the skincare line is its commitment to sustainability.
The packaging uses post-consumer recycled aluminum and FSC-certified folding boxes, all sourced and produced within Europe, aligning with Birkenstock’s broader commitment to health, quality, and environmental responsibility.
The formulations leverage nature’s power to restore balance and support simple yet effective everyday skincare routines.
Quentin Ojeda, Director of BIRKENSTOCK Cosmetics, highlighted the products, stating, “As a brand rooted in function, quality and tradition, every product we create serves a clear purpose and must resonate with our consumers—and I trust our products to speak for themselves.”
“With the expansion of the CARE ESSENTIALS line into body care, we’re naturally extending the unique formula’s use cases—bringing our philosophy to the entire body. We’re excited to empower both our loyal footbed fans and new audiences to care from the ground up.”
In addition, the line builds upon the brand’s iconic use of natural cork extract, known for its anti-aging and collagen-boosting properties, which was previously identified through the brand’s research on shoe materials.
This extract is part of the Natural Skin Care products and underscores Birkenstock’s innovative crossing of footwear material science into effective skincare.
With this launch, Birkenstock offers a whole body care ritual that promises function, quality, sustainability, and a sensorial experience, broadening its lifestyle brand status into beauty and wellness markets while staying true to its heritage and environmental values.
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