K Formula launches as India’s first peptide-powered haircare brand
The launch represents a significant step in bringing scientifically advanced, peptide-based haircare solutions to the Indian market.
INDIA – K Formula has launched as India’s first peptide-powered molecular haircare brand, marking a significant innovation in the country’s beauty industry.
Founded by entrepreneur Anoushka Adya, the brand presents a science-driven, six-step repair ritual that promises visible hair transformation in as little as five minutes.
Unlike traditional haircare products that primarily coat the hair surface, K Formula works at the molecular level to rebuild hair from within, using cutting-edge peptide technology that reconnects broken keratin chains to deliver lasting repair, resilience, and shine.
The brand’s launch challenges the long-standing Indian haircare paradigms, which oils, masks, and cosmetic quick fixes have dominated.
K Formula’s bold promise of “New Hair in 5 Minutes” aims to redefine hair health, positioning its products as a breakthrough in the “Peptide Revolution” market.
Their product lineup includes a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo.
Each formula is vegan, sulfate-free, cruelty-free, and colour-safe, with price points ranging from ₹700 (USD 7.93) to ₹1,500 (USD 17.00), making advanced peptide-powered haircare accessible to premium consumers.
Anoushka Adya, founder and CEO, emphasizes the personal and transformative mission behind the brand, stating, “K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better.”
“With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes.”
Adding to the credibility, celebrity hairstylist Sahib Mongia, ranked among India’s top five hairstylists and founder of NOIR SALON, has joined as the brand’s first official ambassador.
Mongia endorses K Formula, stating, “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula.”
“This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.”
K Formula’s launch represents a significant step in bringing scientifically advanced, peptide-based haircare solutions to the Indian market, promising to transform consumer expectations and elevate the country’s haircare segment with molecular repair technology.
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