Clariant launches new hair care concept for personalized and sustainable haircare
This new concept enables brands to establish deeper emotional connections with users through personalised, sustainable, and sensory-rich hair care offerings.
SWITZERLAND – Clariant has launched HAIRMONIST: The Hair Symphony, an innovative hair care concept that blends personalization, sustainability, and sensory experiences to meet the evolving demands of consumers.
Developed by Clariant’s Latin American team, HAIRMONIST showcases how the company’s specialized ingredient portfolio can empower beauty brands to create customized hair care solutions tailored to individual needs.
The concept addresses the growing thirst for personalized beauty products that reflect both personal values and hair care requirements, using ingredients with a high share of renewable content, including natural alternatives to silicones like Plantasens™ Olive LD & SP ECO to ensure performance along with environmental responsibility.
Central to the HAIRMONIST concept is Clariant’s comprehensive range of renewable-based ingredients, such as the GlucoTain line of mild surfactants, which provide excellent cleansing while maintaining the natural moisture balance of the hair and scalp.
Additionally, the Genadvance™ line delivers targeted conditioning and protection to suit specific hair types and concerns, including damage repair and colour protection.
This versatility enables formulators, especially in Latin America, to create tailored products for diverse hair needs.
Innovative combinations, such as Aristoflex silk polymer with Genadvance, deliver unique sensory experiences that deepen consumer emotional connections and transform everyday hair routines into moments of wellness.
The concept made its official debut at in-cosmetics Latin America 2025, where Clariant’s experts demonstrated formulation possibilities and engaged with brands to translate consumer insights into unique hair care experiences.
Diana Gaitan, Marketing Manager, Personal & Home Care at Clariant, emphasized that modern consumers expect hair care products that are as unique as they are.
Diana stated, “With HAIRMONIST, we are showcasing how our ingredients can be orchestrated to create personalized formulations that deliver outstanding performance and answer the growing demand for natural beauty solutions.”
“Beyond functionality, this concept embodies our commitment to helping brands design products that forge a deeper emotional connection with consumers.”
HAIRMONIST embodies Clariant’s commitment to crafting personalized formulations that deliver outstanding performance while meeting the rising demand for natural beauty solutions.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
