Mitchell Family Office acquires beauty retailer Cos Bar
This strategic investment reinforces MFO’s footprint in luxury consumer lifestyle brands and supports Cos Bar’s evolution into a premier, expanded luxury beauty retailer for the future.
USA – Mitchell Family Office (MFO), a Michigan-based private investment firm, has acquired Cos Bar, the iconic luxury multi-brand beauty retailer founded in Aspen in 1976.
This acquisition signifies a strategic move for MFO’s entry into the prestige beauty sector and positions Cos Bar for transformative growth as it approaches its 50th anniversary.
However, the transaction amount was not disclosed.
Cos Bar has built a prestigious reputation as the original luxury multi-brand beauty retailer in the U.S., known for curating premium beauty brands and offering a highly personalized client service.
The retailer operates multiple stores nationwide, serving a sophisticated, loyal, and discerning clientele primarily in high-net-worth locations such as La Jolla, Vail, and Houston.
Its omni-channel distribution through physical stores and an online platform has driven geographic expansion and garnered substantial brand equity.
For the Mitchell Family Office, this acquisition aligns with its investment philosophy of supporting family-run and founder-led businesses that have a lasting impact.
MFO already holds beauty sector interests through Swan Beauty, a personalized beauty technology platform.
The firm intends to leverage Cos Bar’s robust brand, loyal customer base, and high-quality service model to expand its reach further and enhance the client experience.
Mark Mitchell, Managing Partner at Mitchell Family Office, emphasized that Cos Bar’s deep heritage and reputation for luxury beauty excellence make it an ideal partner.
MFO plans to honour Cos Bar’s legacy while accelerating growth through innovation, scale, enhanced services, and technology investment.
The partnership aims to solidify Cos Bar’s standing as a leading luxury beauty destination and enable it to continue setting the standard for curated selection and personalized service in a competitive market.
Cos Bar’s CEO, Oliver Garfield, expressed optimism about MFO’s support, stating, “MFO is the ideal partner for Cos Bar’s next chapter. Their proven track record of success in growing impactful businesses and shared values perfectly aligns with building on our legacy and accelerating growth as Cos Bar approaches the milestone 50th Anniversary.”
“Together, we will be able to expand our reach, enhance the client experience, and continue to set the standard in luxury beauty retail.”
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