Beiersdorf and Sidel set to open operations at The Phoenix, Nigeria
This will support local manufacturers by delivering state-of-the-art packaging technology known for efficiency and sustainability.
NIGERIA – Beiersdorf, the German multinational personal-care company, and Sidel, a global equipment manufacturer specialising in packaging solutions, are set to begin operations at The Phoenix, a prominent business hub located in Ikeja, Lagos, Nigeria, starting in September 2025.
This new development marks a strategic expansion for both firms into the Nigerian market, leveraging The Phoenix’s vibrant commercial environment to establish a strong regional presence.
Beiersdorf, known for its globally recognized skincare brands such as NIVEA, EUCERIN, and LA PRAIRIE, will use the new location to enhance its market reach in West Africa, bringing its expertise in skincare products tailored to local conditions.
The company’s operations at The Phoenix will likely include functions spanning distribution, marketing, and customer engagement tailored to Nigerian consumers.
On the other hand, Sidel will establish its operations focused on providing advanced packaging machinery and complete line solutions.
Sidel’s presence in Nigeria is expected to drive innovation in packaging for food, beverage, cosmetics, and other consumer goods sectors in the region.
Together, their arrival at The Phoenix signals a notable boost in Nigeria’s industrial landscape, creating employment opportunities and fostering local partnerships.
This collaboration aligns with Nigeria’s economic ambitions to attract global players who can contribute to industrial development, innovation, and economic diversification.
Both Beiersdorf and Sidel are poised to capitalize on the region’s growing demand for quality skincare and advanced packaging solutions, enhancing their competitive positions across West Africa.
Meanwhile, Beiersdorf recently officially launched its Eucerin brand in Nigeria, marking a significant milestone in its mission to deliver science-led dermatological skincare solutions across Africa.
The company aims to address issues such as unregulated bleaching products by offering scientifically proven alternatives.
Eucerin, renowned for its science-backed formulations, addresses common skin concerns, including hyperpigmentation, acne, dry skin, and sun protection.
Beiersdorf’s entry into Nigeria with Eucerin builds on its long-standing presence through its NIVEA brand.
According to the company, Eucerin’s innovative products, such as those containing Thiamidol, a molecule effective in treating hyperpigmentation, underscore its commitment to addressing the distinct skincare needs of African consumers.
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