Kayali unveils first-ever dedicated website for its global community

UAE – Kayali has unveiled its first-ever dedicated website, kayali.com, marking a significant new chapter for the fragrance brand by creating a dynamic digital home for its global community of fragrance lovers. 

This launch offers a centralized platform where fans can explore the entire Kayali fragrance collection, access exclusive launches, and enjoy an elevated online experience that extends beyond simple shopping. 

A standout feature of the site is the innovative Fragrance Finder, an interactive tool that helps users discover their perfect scent match by combining personal preferences and personality traits to curate a customized scent wardrobe.

Mona Kattan, Kayali’s founder and CEO, describes the website, stating, “From the very beginning, our mission has been to connect with our community in the most authentic and inspiring way possible, and this new platform allows us to do just that.”

“It’s where our community can explore, learn, and experience the full Kayali universe, while enjoying exclusive gems like Musk | 12 and discovering their perfect scent match through our Fragrance Finder.”

The website initially launched in the mainland United States and the United Kingdom, with plans for expansion into additional markets, including the UAE, Canada, Australia, France, Germany, and the Netherlands, in the near future. 

Beyond commerce, Kayali.com serves as a storytelling hub that invites visitors into the heart of the brand universe with behind-the-scenes content and brand-first exclusives.

Notably, the site marks the exclusive return of the cult-favorite Musk | 12 Eau de Parfum, relaunched as a Kayali.com exclusive after being highly requested since its discontinuation.

Jessica Hanson, the global president of Kayali, emphasizes that the site will act as the brand’s global digital flagship, broadening reach and deepening customer engagement by sharing the inspiration behind the brand’s unique scents and storytelling.

This website launch is part of Kayali’s broader evolution from its origins as a part of Huda Beauty to a standalone fragrance powerhouse with ambitions to disrupt the fragrance industry through innovation and global expansion. 

Coupled with recent retail growth—Kayali expanded its footprint fivefold in US stores—the new site ensures a seamless, inspirational, and personalized shopping journey for fragrance lovers everywhere.

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