Multiply Group acquires majority stake in Italy’s ISEM Group, expands into luxury packaging
Expansion into packaging complements Multiply Group’s existing beauty and apparel verticals.
UAE – Multiply Group, the Abu Dhabi-based investment holding company, has announced the acquisition of a 60.8% majority stake in Italy’s ISEM Group, a renowned luxury packaging manufacturer, marking its strategic entry into the high-end packaging sector.
The transaction, pending regulatory approvals, positions Multiply alongside Peninsula Capital, which retains a 39.2% stake as part of a new partnership aimed at accelerating ISEM’s global growth.
The acquisition underscores Multiply Group’s continued global expansion and diversification, following its rapid portfolio growth across sectors such as media, energy, beauty, and apparel.
With this move, packaging becomes the group’s fifth consumer-focused vertical, aligning with its strategy to invest in industries that combine innovation, craftsmanship, and long-term growth potential.
Founded in 1949 and headquartered in Bologna, ISEM Group is a European leader in premium packaging for the luxury, cosmetics, and fashion industries, with clients including LVMH, Gucci, L’Oréal, Kiko, Puig, and Coty Lancaster.
The company’s products, ranging from rigid boxes and folding cases to silk paper and dust bags, are manufactured across 11 state-of-the-art facilities covering over 100,000 square meters, reinforcing Italy’s global reputation for design excellence and quality manufacturing.
Samia Bouazza, Group CEO and Managing Director of Multiply Group, described the acquisition as a pivotal step in the company’s international strategy.
“This transaction is our second in Europe this year as we continue with our global growth ambitions. With ISEM’s strong fundamentals, blue-chip client base, and consistent revenue growth, we believe this partnership will unlock new synergies within our portfolio, particularly across beauty and apparel,” she said.
Peninsula Capital’s founding partner, Borja Prado, highlighted ISEM’s evolution under their stewardship, noting that its revenues have tripled through organic growth and targeted M&A, thereby cementing its status as a European leader in luxury packaging.
ISEM’s CEO, Francesco Pintucci, emphasized that Multiply’s entry represents “full continuity with our long-term vision,” adding that the investment will bolster the company’s industrial platform, scale, and sustainability initiatives.
The deal comes amid rising global demand for premium and sustainable packaging, as luxury and beauty brands increasingly seek eco-friendly solutions that do not compromise on design and quality.
Multiply’s strategic move positions it to capture this growing market while reinforcing Abu Dhabi’s expanding influence in global manufacturing and value-chain industries.
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