Sawariya Group expands into fragrance market with acquisition of Scentido
This acquisition comes as India’s fragrance market is evolving rapidly, blending tradition with innovation.
INDIA – Sawariya Group, India’s largest FMCG Network, exporter, and importer, has acquired Scentido, a prominent niche fragrance retailer in India, marking its debut in the country’s luxury beauty and lifestyle sector.
This acquisition reinforces Sawariya Group’s ambitions to build a strong foothold in premium lifestyle categories, with a specific focus on the growing niche fragrances market, which is witnessing increasing consumer interest as a symbol of personal identity.
Scentido, established in 2018, operates seven outlets situated in key metropolitan cities and premium airport locations, offering an exclusive portfolio of over 30 international niche perfume brands.
These include prestigious names such as Clive Christian, Creed, Roja London, Marc Antoine Barrois, Escentric Molecules, Ormonde Jayne, and OJAR, among others.
Sawariya Group has projected that this new perfumery vertical will generate close to USD 15 million in annual revenue.
Raman Agrawal, founder and director of Sawariya Group, stated, “Making it part of Sawariya Group enables us to scale this vision and strengthen Sawariya’s position as a powerhouse in the distribution of lifestyle goods, both offline and online.”
“This acquisition is a natural extension of our strategy to expand into luxury lifestyle categories, starting with niche perfumes. It aligns with our long-term vision to build a diverse product portfolio that drives significant growth for the group.”
The group plans to enhance both its offline retail infrastructure and e-commerce platforms to better cater to the rising demand for luxury fragrances across India.
The acquisition takes place amid India’s flourishing luxury market, characterized by double-digit growth driven by increasing disposable incomes and growing consumer exposure to global brands.
As of 2025, it’s projected to generate USD 325.64 million in revenue, with a modest CAGR of 2.48% through 2030, according to a report published by Statista.
The segment is dominated by luxury fragrances, which are expected to account for over 76% of total sales.
Meanwhile, the perfume subcategory alone is forecast to grow by USD 2.19 billion between 2024 and 2029.
Sawariya Group views perfumes as a key growth pillar within its lifestyle business and is looking forward to diversifying further into other premium lifestyle categories as part of its broader expansion strategy.
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