KIKO Milano strengthens its India retail footprint with new flagship store
This expansion underscores the brand’s ambition to deepen its premium beauty reach in one of the fastest-growing beauty markets globally.
INDIA – KIKO Milano has significantly strengthened its India strategy with the opening of a 888 square feet flagship store at the DLF Mall of India in Noida, Delhi NCR, marking a significant step in the brand’s premium beauty expansion in the region.
This flagship store complements its existing outlets at Vegas Mall in Dwarka and DLF Avenue in Saket.
The location is positioned as a strategic touchpoint in the brand’s push into the country’s premium beauty segment.
The brand has a broader vision of expanding aggressively in India, aiming for over 45 stores within three years, positioning itself firmly in metro markets and then tier II cities, while also leveraging online retail platforms like Reliance Retail’s Tira to boost accessibility.
The Noida store combines KIKO Milano’s hallmark Italian-inspired, trend-driven cosmetics with high safety and quality standards, featuring innovative textures, exclusive formulas, and environmentally conscious production practices such as avoiding aggressive preservatives and plastic microbeads.
The flagship store is designed not just for retail but to offer an immersive experience where customers can interact with cosmetic experts, test products, and receive personalized skincare treatments.
This expansion aligns with the brand’s global approach, which focuses on enhancing the retail experience through strategic geographic diversification and retail innovation.
By doing so, it directly competes with other premium beauty retailers in India’s rapidly growing beauty market, offering quality, affordability, and experiential shopping.
In addition, KIKO Milano has introduced its limited-edition Golden Oasis Collection in time for the festive season, offering warm, luminous makeup designed to reflect celebratory moods and vibrant lights.
The launch targets heightened consumer demand during India’s festive period, when shoppers typically invest in beauty products that pair well with traditional attire and social gatherings.
With high-performance formulations, the collection is positioned to drive engagement both in-store and online.
The brand aims to boost seasonal traffic and increase average transaction values by aligning the release with peak shopping moments.
The brand has a strong presence in the Middle East, with stores in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, and the United Arab Emirates.
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