L’Occitane expands its India footprint with new boutique in Chennai
This launch marks L’Occitane’s commitment to providing a slow, immersive, and authentic Provençal experience in India.
INDIA – L’Occitane has opened a new boutique in Chennai featuring its Haute Provence Concept, which combines elements of design, sustainability, and immersive beauty experiences.
Inspired by the charm of southern France, the boutique aims to transport customers to Provence through carefully curated aesthetics and a sensory retail journey.
The store is designed with distinct zones that enhance engagement, including areas dedicated to seasonal products, fragrance exploration, skincare and haircare expertise, personalized beauty consultations, and gifting.
A standout design element is an olive tree centerpiece symbolizing peace and beauty, complemented by flooring patterns that reflect the landscapes and lifestyle of Provence.
Simi Dewan, General Manager of L’Occitane India, said, “We are absolutely delighted to unveil our new Chennai boutique, a space that truly brings the spirit of Provence to life.”
“The Haute Provence Concept is more than a design evolution; it’s an invitation to pause, explore, and indulge in the sensory richness that defines L’Occitane.”
The boutique emphasizes sustainability, offering a serene space for customers to experience beauty deeply connected to nature.
This launch comes after L’Occitane En Provence has relaunched its boutique at Ambience Mall, Gurgaon, featuring a new layout focused on discovery, personalized service, and gifting.
The redesigned store adopts the brand’s Haute Provence Concept, transforming the shopping experience into a more guided and immersive journey.
The objective is to increase the time customers spend in-store, enhance product trial opportunities, and boost the average purchase value by incorporating dedicated zones, ritualistic experiences, and attentive service.
L’Occitane’s new retail concept is anchored by five key pillars.
In addition, the store layout is divided into four distinct zones with specific purposes.
L’Occitane FY25 financial performance highlight
L’OCCITANE Group has reported net sales of approximately €2.8 billion (USD 3.3 billion) for the fiscal year ending March 31, 2025, reflecting an 11.7% increase year-on-year at constant exchange rates.
Regionally, the Americas led growth, accounting for 46.4% of total sales, followed by Asia Pacific at 29.7% and EMEA at 23.8%.
Wholesale remained the strongest distribution channel, representing 44.8% of sales, with online and retail contributing 29.2% and 26%, respectively.
Among its portfolio of eight brands, L’Occitane en Provence was the most significant contributor, comprising 48.4% of turnover, while Sol de Janeiro, the vibrant body care brand acquired in 2021, maintained strong momentum at 31.6%, holding the top spot as Sephora North America’s best-selling beauty brand and Amazon US’s number one fragrance brand.
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