LG H&H expands beauty technology with launch of Pra.L Superform Galvanic Booster
The device offers accessible premium skincare performance comparable to high-end beauty gadgets.
USA – LG Household & Health Care has launched its premium home beauty device, the Pra.L Superform Galvanic Booster, in the United States through Amazon and TikTok shops.
This launch marks LG H&H’s first major activity with the Pra.L brand since acquiring it from LG Electronics in mid-2025.
The Pra.L Superform Galvanic Booster is a compact, portable device measuring only 9.5 centimeters in length and weighing 47 grams, designed for beauty users on the go.
Its core technology is galvanic, using a gentle electric current optimized at 250 microamperes to enhance the absorption of skincare ingredients by up to 182%, allowing serums and ampoules to penetrate deeper without irritation.
In addition the device features 8,500 soothing vibrations per minute to deliver a relaxing facial massage that improves circulation and skin vitality.
It is also equipped with a red LED light at a 630 nm wavelength to stimulate collagen production, helping to firm and rejuvenate delicate facial areas.
The Pra.L Superform Galvanic Booster is designed with convenience in mind: it can be easily cleaned, stored with an included protective cap, and its battery is replaceable by twisting off the bottom compartment, avoiding cords or charging hassles.
LG H&H is targeting Millennials and Generation Z consumers who prefer compact, well-designed gadgets, as well as busy office workers and homemakers looking for quick, effective daily skincare solutions.
The company also partnered with US gymnastics gold medalist Sunisa Lee to promote the product, highlighting its portability and efficacy in busy lifestyles.
Following this launch, LG Pra.L plans a broader strategy that may include the introduction of higher-end premium devices like the recently launched Superform Thermashot Ultimate, which uses electroporation technology and offers multiple skincare modes for targeted treatments.
This launch positions LG Pra.L as a strong contender in the US beauty device market by combining advanced galvanic technology, portability, design, and affordability to meet modern skincare demands.
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