The Laundress expands product line with launch of new fragrance collection
Each fragrance is formulated to linger on fabrics and skin, creating a continuous sensory experience throughout the day.
USA – The Laundress, an American Fabric and laundry care brand, has officially expanded into the luxury fine fragrance market with the launch of its highly anticipated Indulgent Collection, marking a strategic evolution beyond fabric care into wearable scent.
This new line represents the brand’s most elevated fragrance expression to date, featuring perfumer-crafted scents with the highest concentration of delicate fragrance the brand has ever used, designed to leave a lasting sillage.
The Indulgent Collection redefines how fragrance is experienced, positioning scent not just as a laundry additive but as a personal accessory.
The collection includes three distinct, luxury-grade scents, Flora Luna, Fresh Take, and Soft Focus, developed by master perfumers, emphasizing complexity and longevity.
The Indulgent Collection is crafted with The Laundress’s innovative BioRadiance enzyme technology, delivering an exceptionally luxurious clean that infuses fabrics with a delicate fragrance that lasts up to 7 days.
This advanced enzyme formula gently nurtures fibers, extending their lifespan while preventing dullness, so garments maintain a vibrant, radiant appearance and feel beautifully fresh for longer.
This move into fine fragrance aligns with The Laundress’s ongoing strategy to transform everyday routines into moments of indulgence.
By leveraging its expertise in high-performance, fragrance-forward fabric care, the brand is now extending its sensory appeal into the prestige fragrance category.
The launch signals a broader ambition to compete in the luxury lifestyle space, where scent plays a central role in personal identity and self-care.
The Laundress offers a refined collection of fabric care and home cleaning products designed to elevate everyday routines with luxury and sustainability.
At the core of its lineup are specialized laundry detergents tailored to different fabric types, including formulas for delicates, wool and cashmere, denim, and activewear.
These detergents are known for their plant-derived ingredients and signature scents, including Classic, No. 723, and collaborations such as Le Labo Santal 33.
Beyond laundry, The Laundress offers a range of fabric care essentials, including fabric conditioners, stain removers, bleach alternatives, and crease-release sprays.
In addition, offers accessories like mesh washing bags, drying racks, and fabric brushes, as well as curated kits for travel, baby care, and seasonal needs.
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