The Body Shop expands Nigerian footprint with new store in Lagos

NIGERIA – The Body Shop has expanded its footprint in Nigeria with the opening of its second store in Lagos, located at Ikeja City Mall. 

This new outlet follows the brand’s successful debut in Abuja earlier this year and marks a significant step in strengthening its presence in West Africa as part of its global growth strategy. 

The Lagos store introduces The Body Shop’s complete range of products to the Nigerian market, including popular collections like Spa of the World and products enriched with community-fair trade ingredients such as shea butter, tea tree, and aloe.

“Expanding into Lagos marks another step in The Body Shop’s global growth strategy. As we accelerate our presence across high-potential markets, West Africa plays an important role in shaping the future of our business,” said Mr Mike Jatania, CEO & Executive Chairman, The Body Shop.

“Lagos, as a dynamic commercial hub, allows us to connect with a new generation of consumers who share our belief that beauty can be a force for good.” 

The Body Shop’s operations in Nigeria have already created over 20 jobs, contributing positively to local employment and commerce. 

The store experience is designed to uphold the brand’s ethos of ethical beauty, offering personalized skincare services, expert guidance, and treatments to customers. 

The Body Shop’s longstanding commitment to sustainable sourcing from African communities continues through partnerships with smallholder farmers and women’s cooperatives, supporting fair trade and empowerment.

The launch in Lagos is seen as part of a broader strategy highlighting West Africa’s importance to the brand’s future, tapping into the growing consumer demand for ethical, natural beauty products in a vibrant, diverse commercial hub. 

This development also marks The Body Shop’s ongoing legacy of championing ethical beauty, dating back to its founding in 1976 by Dame Anita Roddick, linking historic values with modern market expansion and UK-Nigeria collaboration.

Meanwhile, The Body Shop has opened a flagship store on London’s Oxford Street, marking a strong resurgence for the brand as part of its transformative comeback strategy. 

This new store is equipped with advanced technology, including an exclusive AI-powered skin analysis tool that provides personalized skincare consultations by mapping up to 14 skin concerns and recommending tailored products. 

The innovative retail space also features a “Skincare Experience Table” with built-in sinks and mirrors, allowing customers to test products firsthand before purchasing.

Additionally, the store features the interactive “Scent Piano,” where visitors can explore The Body Shop’s fragrance range and learn about its ingredients and inspirations.

This location offers the brand’s full beauty and skincare portfolio, including bath, body, hair care, makeup, and gifting items.

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