GCPL strengthens skincare footprint with acquisition of Muuchstac
This deal aligns with GCPL’s vision of building a future-ready, innovation-led personal care business targeting the fast-growing men’s grooming market.
INDIA – Godrej Consumer Products Ltd (GCPL) has acquired the men’s grooming brand Muuchstac through a slump sale from Trilogy Solutions for ₹449 crore (USD 54 million), in an all-cash deal structured into two tranches.
The first tranche of ₹289 crore (USD 34.6 million) was paid upfront, with the remaining ₹160 crore (USD 19.2 million) due 12 months later.
This acquisition is a strategic move by GCPL to bolster its personal care portfolio and expand its presence in high-growth, high-margin segments of the men’s grooming market.
The acquisition will also enable GCPL to leverage its distribution, supply chain, and innovation capabilities to scale up Muuchstac’s presence in offline channels and likely expand the brand’s footprint within the broader men’s skincare category.
Sudhir Sitapati, Managing Director & CEO, said: “We are delighted to welcome Muuchstac brand to Godrej Consumer Products. The brand’s strong resonance among younger consumers, high profitability, and proven digital execution model make it a powerful addition to our Personal Care portfolio.”
“This acquisition enhances our participation in the fast-growing men’s grooming segment and supports our vision of building a future-ready, innovation-led GCPL.”
Muuchstac is one of India’s fastest-growing men’s grooming brands with a strong market leadership in the men’s facewash category, ranking among the top two players in the online men’s facewash segment and among the top three overall.
For the 12 months ending September 2025, Muuchstac reported revenues of about ₹80 crore (USD 9.6 million) and an EBITDA of around ₹30 crore (USD 3.6 million), demonstrating strong profitability and digital execution.
GCPL Q2 FY25 financial performance highlights
The acquisition also comes at a time when GCPL reported a 6.5% decline in Q2 FY26 net profit to ₹459.3 crore (USD 55 million), but continued volume growth and domestic sales improvement.
Consolidated revenue from operations increased by 4.33% year-on-year to ₹3,825 crore(USD 458 million) from ₹3,666 crore(USD 439 million) in Q2 FY25.
The EBITDA margin stood at 19.3%, with EBITDA declining 3.5% year-on-year.
GCPL’s India business, excluding soaps disrupted by GST transitional adjustments, grew volumes by 3% and sales by 4%, benefiting from GST rate reductions on approximately one-third of the portfolio, including soaps, talcum powders, shampoos, and shaving creams, which are expected to strengthen long-term demand.
Internationally, the company posted mixed results: Indonesia reported low mid-single-digit volume growth but a 7% decline in sales due to macroeconomic challenges and competition.
Africa, the USA, and the Middle East delivered strong organic sales growth of 25% in INR and 15% in constant currency, while Latin America saw a 9% decline in INR sales but a 5% growth in constant currency.
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