Ghana to host 10th Beauty Cosmetics & Wellness West Africa Expo in 2026
Ghana’s hosting of this expo strengthens cross-border collaboration and investment, positioning the country as a gateway to broader African markets.
GHANA – Ghana is set to host West Africa’s most extensive beauty B2B gathering, the Beauty Cosmetics & Wellness Expo 2026, scheduled for April 16 to 18, 2026, at the Accra International Conference Centre (AICC).
This premier event is organized by Astrovison Global FZCO Dubai in collaboration with Makeup Ghana and Ace Group, and is anticipated to be the region’s biggest platform for business networking, innovation, and growth in the beauty, cosmetics, and wellness industries.
The expo will cover an extensive range of product categories, including baby care, beauty accessories, salon equipment and furniture, professional beauty products, dermocosmetics, halal and natural cosmetics, personal care products, skincare, spa and wellness items, packaging, machinery, and pharmaceuticals, among others.
With a floor space expectation of 2,500 square meters, the event will bring together around 145 carefully selected hosted buyers from 10 countries, including some of the largest importers, distributors, and retail chains across West Africa.
These participants will engage in about 400 pre-scheduled meetings designed to enhance trade relations and foster business deals at the event.
This expo stands out as the most extensive hosted buyer program in the cosmetics and beauty sector in the region, promising significant business opportunities and on-site contract signings.
It reflects Ghana’s strategic ambition to be a central hub for the African beauty industry, leveraging the country’s rapidly growing personal care and cosmetics market.
Ghana’s beauty market was valued at approximately USD 29.3 million in 2023, with growth expected to exceed 12% annually, reaching about USD 46.2 million by 2027.
The broader personal care sector in Ghana stood at GH₵853 million (USD 70 million) in 2023, projected to grow to GH₵1.4 billion (USD 109 million) by 2027 at a yearly rate of 11.7%.
In addition, the Ghanaian cosmetics market alone is projected to generate USD 226.1 million in 2024, with steady growth in the years following.
The event is trade-only, with free admission for registered visitors, and offers exhibitors a chance to showcase their latest innovations to a diverse international audience.
It is also a platform for knowledge exchange and industry advancement, reflecting rapidly evolving beauty and wellness trends on the continent.
This event is expected to drive further economic activity, support local enterprises, and attract international partnerships that will accelerate the growth of the cosmetics and wellness industries across the region.
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