Asteri Beauty expands portfolio with launch of new skincare collection
Together, the products aim to foster a sense of inner confidence rooted in skin health.
SAUDI ARABIA – Saudi Arabia’s emerging beauty brand, Asteri Beauty, has diversified its offerings with the launch of a new skincare line, marking a significant expansion beyond its original makeup portfolio.
The skincare line consists of three key products tailored for hydration, protection, and nourishment: the Dew Good Restorative Serum, which is rich in hyaluronic acid for deep hydration; the Fourtress Moisture Barrier Cream, designed to support the skin’s natural protective layer; and the Rainmaker Overnight Miracle Mask, a nourishing treatment for use during sleep.
Despite being produced in international facilities in Italy, Germany, and Korea, these products uphold Asteri’s commitment to vegan and cruelty-free formulations.
Founded by Sara Al-Rashed, the brand embraces a “desert-proof” philosophy, designing products specifically to withstand the harsh conditions of Saudi Arabia’s environment, including intense heat, strong winds, high humidity, and the drying effects of air-conditioning.
Al-Rashed explained that the new skincare collection aligns with Asteri’s core belief that skincare and makeup are intrinsically linked, skincare prepares the skin, while makeup enhances it.
The brand emphasizes the exclusion of potentially harmful ingredients such as mineral oils, microplastics, talc, parabens, and sulfates.
Each formula undergoes rigorous testing in independent labs that simulate extreme hot and humid conditions to ensure performance and comfort on the skin.
The products offer a lightweight feel while delivering potent skincare benefits, reflecting Asteri’s modern and innovative approach.
The brand integrates Saudi and Arabic heritage through design elements inspired by nature, ancient Bedouin tattoo iconography, poetry, and stars.
Some products showcase Arabic calligraphy, including bronzers and highlighters stamped with the phrase “Sisters under the stars,” which also features on packaging and accessories.
Beyond skincare, Asteri Beauty’s existing product range includes a wide variety of makeup essentials such as bronzers, concealers, highlighters, eyeliners, lip balms, lipsticks, glosses, liners, eyeshadows, mascaras, kohl, brow gels, blushes, as well as beauty tools like eyelash combs and makeup pouches.
This expansion into skincare is a natural progression for the brand, continuing its mission to combine beauty and practicality tailored to the unique environment and culture of Saudi Arabia.
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