KAYALI introduces FREEDOM fragrance line
The FREEDOM collection invites individuals to “Find Your Light” and embrace their inner power through scent.
UAE – KAYALI has unveiled its much-anticipated FREEDOM fragrance collection, marking a bold new chapter for the brand founded by Mona Kattan.
The FREEDOM collection comprises four distinct musk-based fragrances, each crafted to embody different facets of individuality and personal strength.
The scents include Freedom Musk Bouquet, a radiant and floral musk featuring notes such as ylang-ylang, solar jasmine, and Turkish rose; Freedom Musk Santal, a sensual blend of bergamot, mandarin, freesia, and creamy sandalwood; Freedom Musk Matcha, a fresh and grounding fragrance inspired by matcha tea, incorporating green apple, oat milk, and praline; and Freedom Musk Latte, a warm and cozy gourmand scent with café latte, cinnamon, and chocolate musk.
According to the brand, each fragrance is designed to celebrate the wearer’s unique identity and journey to self-empowerment.
This transformative collection centres on the theme of empowerment, authenticity, and self-expression, drawing inspiration from the 1960s when musk symbolized rebellion and confidence for women.
The collection is housed in signature diamond-shaped, ombre nude matte bottles with jewelled caps, reflecting both artistic elegance and Middle Eastern heritage.
Available for purchase at KAYALI’s website and Sephora, the FREEDOM collection invites individuals to “Find Your Light” and embrace their inner power through scent.
The launch comes when the fragrance market in the UAE is experiencing a premiumization wave, with consumers increasingly gravitating toward niche, sustainable, and culturally resonant scents.
According to a report by Statista, the UAE fragrance market is valued at approximately USD 910 million in 2025 and is projected to reach USD 1.15 billion by 2030, growing at a CAGR of 4.8%.
This launch comes after Kayali recently expanded its popular Oudgasm Collection with two bold new scents: Oudgasm Chocolate Oud | 11 Eau de Parfum Intense and Oudgasm Milky Musk Oud | 30 Eau de Parfum Intense.
Oudgasm Chocolate Oud offers a rich, decadent cocoa-infused base that wraps the senses in a warm, addictive embrace.
Oudgasm Milky Musk Oud delivers a softer, more sensual take on oud, blending creamy, skin-like warmth with bright notes.
Kayali’s fragrance portfolio includes collections like Oudgasm, Vanilla, Eden, Yum Pistachio, Lovefest, Sweet Diamond, and The Wedding.
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